Overlooked SEO Strategies for Long Term Website Growth

In the world of SEO, everyone is following the same traditional tips—optimize keywords, create backlinks, and have fast-loading pages. But do you know that there are many such SEO strategies That people often ignore? Only these strategies can give organic growth to your website in the long run.

So, let's talk in a friendly manner about those SEO techniques that you should adopt today.

1. Understanding and Optimizing User Intent

Most people just focus on keywords but do not think why the user is searching those keywords.
Example:
If someone is searching for "best running shoes", they want to see not just the product, but also reviews, comparisons, and user feedback.

What to do?

• Optimize your content for informational, transactional, and navigational queries.
• Write content that directly answers user questions.

2. Do not ignore internal linking

Often people are busy creating backlinks, but forget to create a strong linking structure inside their website. Internal linking improves the authority and navigation of your site.

What to do?

• Link relevant pages together.
• Use natural and meaningful keywords in anchor text.

Bonus Tip:

Revisit your old blogs and link to the new pages. This will make it easier for Google to understand the structure of your site.

3. Optimize for Featured Snippets

You must have seen that small box in Google search results, which gives a direct answer to the user's question. This is called a featured snippet.

What to do?

• Create question-answer content.
• Write questions in H2 and H3 headings.
• Use points or numbered lists.

Example:
If your site is about "healthy smoothie recipes", create a section:
"How to make a healthy smoothie?" And write the steps in points.

4. Take Image and Video SEO Seriously

Image and video content not only attract users, but they can also boost your SEO ranking.

What to do?

• Use keywords in image file name.
• Provide clear and relevant descriptions in the alt text.
• Create transcripts and closed captions for videos.
• Optimize your videos on platforms like YouTube.

5. Focus on E-A-T (Expertise, Authority, Trustworthiness)

Google now pays attention not only to keywords but also to the credibility of your website.

• Is your site authentic?
• Is your content written by industry experts?

What to do?

• Make the About Us page detailed.
• Highlight the author's bio.
• Link to external authoritative sources.

6. Target Long-Tail Keywords

There is a lot of competition for short keywords. But with long-tail keywords, you can reach the right audience.
Example:
Target "best running shoes for beginners under $100" instead of "shoes".

What to do?

• Find low-competition keywords using keyword tools.
• Use long-tail keywords in headings and subheadings.

7. Improve the Core Web Vitals of the Website

In 2021, Google made Core Web Vitals a ranking factor. There are three main factors in this:

1. Page Loading Speed
2. Interactivity
3. Visual Stability

What to do?

• Compress images.
• Adopt a lazy loading technique.
• Upgrade hosting.

8. Don't Forget Local SEO Strategies

If your business is local, then local SEO strategies can greatly benefit your website.

What to do?

• Optimize your profile on Google My Business.
• Enter your listing in local directories.
• Use location-based keywords.

9. Use Schema Markup

Schema Markup tells Google what the content of your website is. This makes your site different in search results.

What to do?

• Use FAQ Schema and Product Schema.
• Implement schema in JSON-LD format.

Example:
If you are running a recipe website, use Recipe Schema.

10. Update old content

Have you ever updated your old blogs? If not, now is the time.

What to do?

• Update old content with new data and insights.
• Add new keywords.
• Fix outdated links.

11. Create Content for Community Building

SEO is not just for search engines, but also for building connections with users.
Example:

• Participate actively in forums.
• Add Q&A sections or community discussions to your site.

12. Don't Ignore Social Signals

Although social media signals do not directly boost SEO, they do increase your visibility.

What to do?

• Share your content on social media.
• Encourage users to share content.
• Update social media profiles regularly.

SEO Strategies That Will Give You Long-Term Growth

SEO is not a one-time thing. This is an ongoing process. Only those who work on overlooked strategies reap the benefits of organic traffic and growth in the long run.

So friends, follow these tips and bring your website to the top in the eyes of Google!