EEAT Guidelines: How to increase the credibility and authority of your website?

EEAT Guidelines: How to increase the credibility and authority of your website?

So, if you want to get better Google ranking for your website and also make it so that people trust it, then you need to know about EEAT. Now you might be wondering what is EEAT? Let us understand it in simple language.

EEAT i.e. Experience, Expertise, Authoritativeness And Trustworthiness, These are the four aspects that make your website reliable and powerful. This does not have a direct impact on your ranking, but your site benefits a lot in the long run.

So, now let's look at them one by one and know how they can be implemented on your site.

What is EEAT?

First let us understand what EEAT is. EEAT is part of Google's guidelines for determining the quality of your website. These four things are considered – your experience, your expertise, your authority, and the trustworthiness of your website.

These guidelines are not a direct ranking factor, but indirectly they are very important because your website becomes credible in the eyes of Google and in the eyes of users.

Experience

Now you might be wondering what experience has to do with the website? So brother, when you write on any topic, do you have experience on that topic? Have you yourself done or experienced what you are writing about? Suppose you write a travel blog, then obviously you must have traveled to those places. If not, how much will people trust your content?

Expertise

Before writing on any topic, it is important that you are a master of that subject. That means you should have a grip on what you are writing. For example, if you are writing a health blog, then you should have a medical background or you should be taking information from an expert. When you give detailed and accurate information, people consider you an expert.

Authoritativeness

Authority means that people consider you a major source for that topic. For example, suppose you are running a site related to finance. So does your content get referred by other people or sites? Is your site mentioned on big websites or social media? If yes, then your site will be considered authoritative.

Trustworthiness

Trust means trust. Anyone who visits your site must trust you. This trust is visible in many ways such as your website being secure (should be HTTPS), providing correct information, and feedback from users. If people find you trustworthy, Google will do the same.

Now how to implement EEAT on your website?

So, now let's see how you can implement EEAT on your website. These are some easy steps that you can follow.

1. Provide author information
   Be sure to include the author's name and bio at the bottom of every blog post. This lets users know that this information is being given by a real person, who is an expert on that topic.
2. Update your content
   Google loves fresh information. If your article is out of date, keep updating it so that your site always looks relevant.
3. create backlinks
   Backlinks increase the authority of your website. If big sites link your website, the value of your site increases. For this, you can do guest posting or make your content such that people share it.
4. Use reliable sources
   Whenever you give any information, it should be backed up from credible sources. For example, if you are writing about health, then give links to medical journals or health experts.
5. Collect user reviews and feedback
   Get feedback from your users and feature their reviews on your website. This gives new users confidence in your site and lets them know that the information given on your site is authentic.
6. Enable HTTPS
   If your site is still running on HTTP, shift it to HTTPS immediately. Security is very important, and Google also gives more importance to HTTPS sites.

Why is EEAT important?

Now you might be wondering why all this is so important? EEAT is not just for Google, but also for your audience. When people trust your site, they will come back again and again. And when they keep returning, Google will notice it too and your site will rank better.

Simply put, EEAT is a way to increase the credibility and visibility of your website.

Conclusion

So friends, if you want to achieve long-term success for your website, then make EEAT a part of your strategy. This will not only make Google consider your website better, but your audience will also trust your site.