It's difficult to scale a business without the right team! Know this simple test, through which you can test your core team and take your business to new heights.
Well, tell me, what would be the most important thing if you want to build a strong business?
Customer? Sales? Profit? Yes, you are right, but the real game is business growth. equation is hidden in. If you understand this equation, then whatever the business, you can grow it rapidly.
Now without wasting any time, this growth equation has 5 essential parts to understand.
Business will grow only when you have new customers. Now the question arises – How to increase leads?
➡️ Make proper use of digital marketing – Social Media, SEO, Google Ads, Facebook Ads, etc. ➡️ Clear the USP of your product or service ➡️ Have attractive offers and freebies for customers ➡️ Create a referral system to bring more customers ➡️ Optimize the website or landing page so that people convert more
Remember, the better the marketing, the more leads!
You got leads, but if they don't convert into customers, what's the point?
➡️ Make a better sales pitch – Understand the customer's needs and pitch accordingly ➡️ Be sure to follow up – Many times customers do not buy immediately, they can be converted in follow-up ➡️ Understand and resolve customer objections ➡️ Build Trust – Provide confidence to the customer that he is making the right decision ➡️ Provide fast and easy payment option – Difficult payment process can turn off customers
Remember, good marketing gets you leads, but great sales converts them into customers!
Don't just focus on bringing in new customers. old customers come again and again, work on this too.
➡️ excellent customer service Give – Whoever buys once, thinks before buying again! Create a Rewards Program (Loyalty Program) – Such as cashback, point system, discount etc. ➡️ Send follow-up emails and SMS – Keep giving new offers and updates to customers ➡️ Adopt a subscription model – Customer does not need to buy again and again ➡️ do personalization – Send personalized offers to customers, just like Amazon does!
Joe's business is a repeat customer, The one who makes it lasts for a long time.
Now suppose that a customer used to buy goods worth ₹ 500 from you, and now he started buying goods worth ₹ 1500. What does it mean? Profits are sure to increase!
➡️ Upsell & Cross-sell Do – like selling shoe socks with shoes ➡️ give bundle deals – Buy 3 products together and get discount ➡️ Offer premium products – If people are ready to spend ₹500, then offer products worth ₹700 ➡️ Show value to customers – Explain the features and benefits of expensive products
Amazon and Flipkart earn billions from this strategy!
Now the last and most important thing – profit how to increase?
➡️ reduce operational costs – Save where expenses can be saved ➡️ Optimize Manufacturing and Supply Chain ➡️ Spend marketing budget smartly – Invest money on the method that works best ➡️ Make better deals with raw materials and suppliers ➡️ Adopt online business model – Save store costs and increase digital sales
So that's it, Leads × Conversions × Repeat Transactions × Average Value × Net Margin = Business Growth
If any business follows this equation, success is certain! Now you just have to decide which part of the equation do you want to work on first?
If you liked this article, share it with your business owner friends and tell them the secret of growth!
The business growth equation is: Leads × Conversions × Repeat Transactions × Average Value × Net Margin = Business Growth. By optimizing each factor, businesses can achieve rapid growth.
To increase leads, use digital marketing strategies like SEO, social media, Google Ads, and Facebook Ads. Create an attractive USP, offer compelling deals, and use a referral system to gain more customers.
Improve your sales pitch, follow up with leads, resolve customer objections, build trust, and provide easy payment options to convert more leads into paying customers.
Repeat business increases revenue and customer loyalty. Implement loyalty programs, follow-up emails, and personalized offers to retain customers and encourage repeat purchases.
Increase the average order value by using upselling, cross-selling, bundle deals, and offering premium products. Educate customers on the benefits of higher-value purchases.
Reduce operational costs, optimize supply chains, allocate the marketing budget smartly, negotiate better supplier deals, and shift to an online business model for cost efficiency.