Google Ads Conversions Tracking in 2025

Hello friends, how are you all? Today we will talk about a very important topic, which is going to be very beneficial for your Google Ads campaign. Yes, we are talking about Google Ads Conversion Tracking, which will happen in 2025. So if you still don't know how to set up conversion tracking in Google Ads correctly, then read this article carefully.

Now, as we all know, conversion tracking is very important in digital marketing. Whenever we run an ad, it's important to know how many people our ads bring in and what those people ultimately do. Did they purchase something, fill out a form, or take some other important action on our site? You get answers to all these questions from conversion tracking.

But now in 2025, things have become even more complicated with Google Ads and its tools. So, today we are going to tell you how to set up conversion tracking in Google Ads, what updates have come, and what could be the benefits of server-side tagging, enhanced conversions, and offline conversions in 2025. So let's get started!

What is Conversion Tracking?

First of all, let us understand that conversion tracking What happens? Whenever a user clicks on your ad, comes to your website, and takes an action, like making a purchase, filling out a form, or signing up, we call it a "conversion." Now, conversion tracking tells you how many conversions your ads have generated and whether those conversions are in line with your goals or not.

This tracking is a big part of success in digital marketing because it lets you know which strategies are working and which are not. Without tracking, you won't know how much impact your ads are making.

How is Conversion Tracking changing in 2025?

Now in 2025, things are going to be a little different. If you are still using the old method of browser-side conversion tracking, then you have to understand that it now comes with a lot of limitations. Google and other browsers now impose many restrictions, such as reducing the time span for cookies and the use of ad blockers, which can cause issues with conversion tracking.

right here server-side tagging Comes in handy. If you implement server-side tagging, you can bypass all these limitations. This will make your tracking process much more reliable and you will get accurate data.

Server-Side Tagging: Why is it important?

of Google Ads server-side tagging There is a powerful way that you can track accurate conversion data. So let's understand how it works.

When you use server-side tagging, the data is processed on your server, not in the user's browser. This means that all the tracking tags on your site will run on the server and you can easily bypass any interference from ad blockers and browsers.

This can be a big advantage for you because with this the expiry date of cookies can be extended and there will be no mistake in tracking.

Enhanced Conversions: Why is this important?

Enhanced Conversions That's what helps you optimize your conversions with Google Ads. you in 2025 Google's Enhanced Conversions Must be implemented.

With Enhanced Conversions, when a user converts, you can also send their personal information, such as name, email, or phone number, to Google Ads in encrypted form. This lets Google know who made the conversion, and it can be optimized properly.

The benefit for you is that Google will be able to better understand what is working on your website and help you generate more traffic or leads on it.

Offline Conversions: Why are these important in Google Ads?

Offline conversions What are they? When a user fills out a form on your website, and your sales team later follows up with that lead, it's called an offline conversion. Now, this lead came to your website, but the actual sale or conversion is done by your sales team offline.

To your offline conversions, You will also have to integrate this into your Google Ads account so that you can understand to what extent your online ads are impacting your offline sales.

Role of UTM Parameters

if you UTM parameters If you are using Microsoft Clarity, you should integrate it with tools like Microsoft Clarity. This will give you a better analysis of user behavior. UTM parameters let you know where the user came from, whether he came from your ads or from somewhere else.

How to set conversion tags in Google Ads?

Now let's talk about conversion tags and How to set them up. It is very easy to set up conversion tracking in Google Ads. Here we are telling you the step by step method:

1. Login to Google Ads Account.
2. Go to Tools & Settings and select Conversions.
3. Click on New Conversion Action.
4. Fill in the conversion details. Like what you have to track – Purchases, Leads, Sign-ups, etc.
5. Generate a Conversion Tag and add it to your website.

Conclusion

So, friends, a lot is going to change in terms of conversion tracking in Google Ads in 2025. Server-side tagging, enhanced conversions, offline conversions – all these tools will help improve your digital marketing.

Now when you implement these things properly, the data will be more accurate and useful for you. So, quickly adopt these things in your strategy and increase your conversion rates.