How to Create & Automate SEO Reports for Clients (2025 Guide)

What is an SEO Report?

If you are a freelancer or managing SEO of a client's website, then you must have often heard – "Send SEO report", but what is an SEO report actually? And why is it important to have an “SEO Report”?

Simple thing – SEO report is a document in which you tell your client how much the SEO of their website has improved, which keywords are ranking, how much traffic is coming, and what should be done next.

It is as if you are a doctor and the client's website is your patient - every month, you have to prepare his health report and tell the client whether everything is going well or not.

What does an SEO report look like?

Let us understand in simple language what a good SEO report looks like.

A basic SEO report contains the following things:

• Website Traffic Report: How many visitors came, and from where did they come (organic, social, referral, etc)
  
  
• Keyword Rankings: Which keywords rank at the top, and which are going down?
  
  
• Backlink Profile: From which websites are getting backlinks?
  
  
• On-Page SEO: Meta tags, headings, or content optimization status।
  
  
• Technical SEO: Information about website speed, mobile-friendliness, and crawl errors.
  
  
• Conversions (if eCommerce or leads site): How many leads or sales were made?
  
  

You can use data from tools like Google Analytics, Google Search Console, Ahrefs, or SEMrush if you want.

How to make an SEO Report? 

Now let's talk - how to create seo report for the client?, That is, a step-by-step method for a beginner freelancer or SEO specialist:

Step 1 – Understand the client's goals

An SEO report is only useful if it is related to the business goals of the client.
For example -
If the client is a local dentist, local keywords and leads will be more important.
So in the beginning, make it clear to the client – what is their goal?

• Want more traffic or leads?
  
  
• Do you want a local audience or a national audience?
  
  

Step 2 – Collect Data (With Tools)

Now turn to tools:

• Google Analytics → For traffic and conversion data
  
  
• Google Search Console → Keywords और technical SEO insights
  
  
• Ahrefs / SEMrush → Backlinks, keyword rankings
  
  
• PageSpeed Insights → Site speed
  
  

Example: keyword report for client

Suppose your client is a “Yoga Studio”.
Your SEO report should show:

• “Yoga classes near me” – Rank #5 → Rank #3 (Progress)
  
  
• “Best yoga studio Delhi” – Rank #15 → Rank #10 (Improvement)
  
  

Step 3 – Decorate the data in a beautiful report

Now the main question – how to make nice looking seo report?
Direct method –

1. Show data in simple graphs and tables.
   
   
2. Add colors and the client's logo to the report – it will look a bit professional.
   
   
3. Explain in layman's language instead of complex numbers.
   
   
4. Save in PDF format so that it can be shared easily.
   
   

For Tip: You can use attractive SEO report templates from free tools like Canva or Google Data Studio.

Step 4 – Add Actionable Insights to the Report

Don't just send numbers – tell the client what to do next:

• Which keywords to push?
  
  
• SEO of which page needs to be improved?
  
  
• Which backlink opportunity to target?
  
  

Example –
“Your site speed is low on mobile (55/100). Next month, we will improve Core Web Vitals so that the rank is better.”

How to send a Monthly SEO Report?

SEO report ready? Now comes the turn of delivery – how to send seo reports.

the best way -

• Save in PDF format
  
  
• Write an email with a summary ("Hi, please find attached your monthly SEO report with all progress & next steps.")
  
  
• Make a 5-10 minute call with the client on Google Meet or Zoom so that you can explain verbally also.
  
  

See, SEO reporting isn't just about “posting numbers” — it's a relationship-building tool.
Always make the client feel that you understand their website, are working hard, and are serious about their success.

Remember –
"A clear, simple & actionable SEO report = Happy Client = Long-term project!"

What are automated SEO reports?

Automated SEO reports are smart reports that tools automatically create for you, eliminating the need to manually collect data or create Excel files.

For example –
Suppose your agency has 15 clients.
If you create reports manually, you will have to pull data from Google Analytics, Search Console, Ahrefs, or SEMrush every month.
But what does the automated SEO report tool do?
– Connect once
– The tool will fetch the data itself
– Every week or month report will be automatically sent to the client.

Seriously – somehow free from work and a smooth process!

What are the benefits of automated SEO reporting?

Let's see practically what are the benefits of automated seo reporting.

1️ Time saving 

Your time will be saved.
The manual reporting, which used to take 5-6 hours, will now take only 5 minutes.

2️ Error-free Reports

It is common to make mistakes in manual data copy-paste. This risk is almost eliminated in automated reports.

3️ Multiple clients handling is easy

If your agency has 10-20 clients, then everyone's reports will be managed from one place with the automated tool.
For Tip: Tools usually also include “client dashboards,” where each client has a separate panel.

4️ Regular client communication

Clients will automatically receive reports every month — no more “Forgot to send report!” Those awkward moments.

5️ Professional look & feel

Reports come with smart graphs, charts, and a clean design, which can impress clients.

How to choose an automated SEO reporting tool? 

Let's talk now - How to choose an automated seo reporting tool? There are so many tools on the market that there is often confusion.
My advice — pay attention to these 5 things:

1️ Integration Support

Check whether the tool connects to Google Analytics, Search Console, Ahrefs, SEMrush, Social media, etc.

2️ White Label Feature 

Will give details on this shortly.

3️ Client Portal

Clients can also view their reports by logging in themselves – this feature is quite useful. 

4️ Custom Branding

Being able to add logo, brand colors, and a personalized template is important.

5️ Cost vs Value

Take free trials. Compare which tool is giving the best ROI in your budget.

Pro Tip: AgencyAnalytics, DashThis, ReportGarden — popular or agency-friendly tools.

Why white label SEO reporting important? 

Now, the most important question: why white label seo reporting important?

White label meaning –
The tool belongs to someone else, but your agency's logo, colors, and branding will be on the report.
The client will never know that you have used any external tool. He will feel - "Wow! My agency made this report itself!"

Use?
– Professionalism increases
– Client trust increases
– Brand image becomes stronger

What is the best automated SEO reports tool? 

Now let us give a straight answer – what is the best automated seo reports tool?
My top 3 recommendations (for agency owners):

Friendly Tip 

– If you have a small agency → Start with Google Looker Studio or SE Ranking (cost-effective + flexible)
– If you handle multiple clients → AgencyAnalytics or DashThis will be best (white label + automation)
– If you need to send both SEO + PPC reports → ReportGarden or Raven Tools are the perfect choice

Pro Tip:
For small agencies, AgencyAnalytics is the most value-for-money. For big agencies, DashThis is Best for design and scalability.

20 Free SEO Report Tools

Quick Tips

• These tools are useful for both beginners and agencies.
• Many tools have a limited free plan (like daily reports or URL crawl limit).
• If you want, you can combine these and create a monthly SEO report.

Look, if you run an SEO agency or handle many clients, having an automated SEO reporting tool is essential in today's times. must-have is.
This will not only save your time but will also make the client experience next-level. And yes, white label reports. Without it, the agency's identity will be considered incomplete. 

If you have your own website — whether it's a business site, blog, or ecommerce store — you'll definitely want to know how your site is performing in Google, right?

The easiest way to do this is to create an SEO report and check every month whether your hard work is working or not.
Today I will explain to you in easy language –
How to create an SEO report
How to generate an SEO report for your website
And what should be shown in monthly SEO reports?

Let's get started! 

How to generate an SEO report for your website? 

Now let me tell you step-by-step how to generate seo report for your website.

Step 1 – Free tools to use 

You do not need heavy, paid software. These free or easy tools are enough:
Google Search Console (to see keywords & impressions)
Google Analytics (to know traffic and users)
Ubersuggest (for basic SEO audit)
Ahrefs Webmaster Tools (For backlinks and site health – free version)

Pro Tip: Initially, only Google Search Console and Analytics are enough!

Step 2 – Collect the data

The report should contain the following things:

•  How many people came to your site (traffic)
•  Which keywords are coming from?
•  Which pages are ranking on top
•  How many backlinks are there?
•  Is there any SEO error in the site (broken links, missing meta tags, etc)

Step 3 – Create a simple report

Open Excel or Google Sheets and create sections like this:

You can also make it a PDF by formatting it nicely – this is what is called how to make nice looking seo report.

What to present in monthly SEO reports?

Now let's talk about what to present in monthly seo reports? Meaning – whether you are a client or yourself – what should you focus on every month?

1️ Traffic Trends

Compare the number of visitors of the last month with the previous month – did it increase or decrease?

2️ Keyword Rankings

Tell me the top 5-10 keywords that brought more traffic, and what is their current Google position?

3️ Top Pages Performance

Which 3-5 pages were viewed the most? (Product page, blog, contact page, etc.)

4️ Backlink Profile

New backlinks found or not? What is the quantity, and what is the quality?

5️ SEO Issues

Is there any technical problem with the site? (Speed issue, mobile friendliness, etc.)

How to make nice looking SEO report? 

Take a look — whether you're creating for yourself or sending to a client — report Clean, easy-to-read. There should be. This is the real meaning of how to make nice looking seo report.

My tips 

• Graphs & charts Apply (free in Google Sheets)
• Show only important things (don't overload data)
• Simple headings + short points
• A short in the last "Summary & Next Steps" put it in

Like: "Traffic increased by 12% this month, next month the focus will be on keyword optimization."

Bonus – Ready-Made SEO Report Tools (Easy for Beginners)

If you don't want the hassle, try these free+paid tools:

Will SEO Reporting tools for agencies try and contact clients? 

Many agency owners ask, "Will seo reporting tools for agencies try and contact clients directly?"
Meaning, is it possible that the company providing the tool may contact my client?

Don’t worry!
Reputed tools (AgencyAnalytics, DashThis, etc.) Never contact your client directly.
In white label mode, they send reports only in the name of your agency.
Pro Tip: Always read the tool's TOS (Terms of Service) and confirm “Client privacy” policies.

Conclusion

Look, friends, making an SEO report is not rocket science. All it takes is some patience, the right tools, and smart formatting. If you monthly SEO report of your website If you create it, you will gradually understand how SEO works – and your website will also grow! 

So are you ready? Create your first SEO report yourself from this month!