Schema data is an important part of your website's SEO (Search Engine Optimization). It gives search engines like Google accurate information about the content and purpose of your website. The purpose of schema data is to tell for what purpose the page was created, who created it when it was created, and what information is given in it.
Schema data helps your website perform better in search engine results pages (SERPs), but it can be challenging to create, implement, and maintain it correctly. For this, it is important to have the right information and keep it updated regularly.
Rank Math is a useful SEO plugin for websites running on WordPress, which provides an easy and effective way to set schema data in your website. Using Rank Math, you can easily apply schema data to your pages and posts. In this article, we will understand in detail how to implement schema data with the help of Rank Math.
To start using Rank Math, first, you need to make sure that the Schema Structure Data module is activated. This module helps you set schema data in the pages and posts of your website. For this, follow the following steps:
Install the Rank Math plugin: First, install the Rank Math plugin in your WordPress website.
Activate the Schema Structure Data module: Go to the Rank Math dashboard and turn on the module called “Schema Structure Data”.
Default schema settings: These settings apply to all posts, pages, and custom post types.
Individual page customization: You can set schema data separately for each page or post so that the schema data is customized according to the content of that page.
Default schema settings
In the default settings, Rank Math lets you choose what type of schema data should be applied to all posts on your website. For example, if your website is a blog, you can choose the "Article" type of schema data. If your website is about a business or product, you can choose the "Product" or "Organization" schema.
SEO title and description: From here you can decide what the SEO title and description of your page will be. Rank Math automatically includes the post's title and meta description in the schema data.
Choose the schema type: It is important to choose the right schema type according to the content of your page. If your website has blog posts, choose the "Blog Post" type. Similarly, for news articles, you can choose the "News Article" type of schema.
Another important feature of Rank Math is that you can customize the schema data for a particular page or post separately. For example, if you are running a business website, your homepage can have the “Organization” schema, while your blog posts can have the “Article” schema.
Go to Page Editing: Edit the page or post whose schema data you want to change.
Choose Schema Type: From here you can choose a different schema type for the particular page, such as “Person”, “Book”, “Product”, etc.
Change SEO Title and Description: If you want a different SEO title and description to appear on a particular page, you can change it from here.
If you are using the pro version of Rank Math, you get even more advanced features. In the pro version, you can create schema templates that can be used over and over again. This feature is very useful for websites that contain massive amounts of data and need to be updated regularly.
Schema data is an essential part of your website's SEO strategy. It presents your website content in a better way to search engines, which can improve your website's ranking. Using plugins like Rank Math, you can easily implement schema data and increase your website's visibility in search engines.