Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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User Experience & Design
Explain Fitts's Law in UX design. Apply the law to optimize a primary CTA button on a mobile screen, detailing the optimal size and distance (e.g., placing it at the bottom/top of the screen) to maximize target acquisition speed.
Apply Jakob Nielsen's 10 Usability Heuristics to a mobile app's navigation. Identify the heuristic that deals with providing clear user status (e.g., showing a progress bar) and the heuristic related to minimizing memory load.
Design the Error State and corresponding user-friendly message for a common application failure: 'Server is temporarily unavailable.' The message must avoid jargon, explain what the user should do next (2 options), and include a button to retry.
Outline an A/B Testing plan to compare two different placements for a 'Start Free Trial' button. Define the specific Goal Metric (e.g., clicks, conversions), the Success Threshold (e.g., 5% lift), and the minimum required sample size/duration for statistical significance.
Create a detailed User Persona for a new enterprise application, focusing on the persona's Job Title, their top 3 Pain Points, their Goal when using the app, and their preferred Technology Comfort Level.
Explain the concept of Visual Hierarchy in application design. Propose three techniques (e.g., size, color contrast, spacing) to ensure the primary CTA button receives the most visual attention on a busy landing screen.
Outline a policy for designing application notifications (push and in-app). The policy must define the purpose of a notification and the rule for minimizing notification frequency to prevent Notification Fatigue.
Analyze a multi-step checkout form that has a high drop-off rate. Propose 5 specific Usability Improvements focused on field labeling, real-time validation, and progress indication to minimize user effort and maximize completion rate.
Draft 3 versions of Micro-Copy for a login error message: 'Invalid username or password.' Version 1: Technical. Version 2: User-Friendly/Empathetic. Version 3: Encouraging/Actionable. Select the best version for a modern app.
Design a First-Time User Onboarding Flow for a new productivity app. The flow must have a maximum of 4 steps and focus only on showcasing the 'Aha! Moment.' Detail the content and visual purpose of each step, and include a clear method for users to skip the tour.
Explain the concept of Cognitive Load in UX. Propose 3 design techniques (e.g., chunking, progressive disclosure) to reduce cognitive load on a dashboard that displays a large amount of complex data.
For a mobile application used frequently on the go, propose a design strategy (e.g., using a floating action button or bottom navigation) to optimize 3 critical actions for One-Handed Use within the thumb reach zone.
Explain the Consistency and Standards heuristic. Provide two examples of elements (e.g., button colors, icon placement) that must remain consistent throughout the application to meet this standard.
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