Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know

Enhanced Campaign Management and Reporting with Microsoft Ads Updates

Microsoft Ads has recently rolled out two key updates that are set to revolutionize campaign management and reporting for advertisers, offering a fresh perspective on optimizing your ad strategies.

The Key Changes

• Asset-level disapprovals: Ads will now be disapproved at the asset level, whether it's a single image, headline, or text line. This new feature prevents the entire ad from being paused due to a single issue, effectively reducing wasted spend and keeping your campaigns live and running smoothly.
• Conversion reporting transparency: Advertisers can now track the average time for 90% of conversions to be recorded after a click, offering a transparent view of how conversions are registering, be it online or offline. This insight is invaluable for evaluating campaign performance and refining bidding strategies for superior results.

These updates address significant pain points faced by advertisers in terms of wasted spend due to ad disapprovals and the ambiguity around conversion lag.

What’s the Impact for You?

These enhancements are a game-changer, directly minimizing wasted spend and enhancing data accuracy. Asset-level disapprovals mean that a single problematic element like a headline or image does not bring down the entire ad, which ensures continuous campaign performance and revenue generation. On the other hand, the new 90% conversion-lag metric provides clear insights into the timing of conversions recording, leading to smarter bidding decisions, better pacing of ads, and confident cross-platform analysis. The result? Microsoft Ads becomes more predictable, transparent, and easier to navigate, making your ad management more efficient than ever before.

Insight from the Developers

The updates were first brought to attention by John Sargent on LinkedIn and further confirmed by Microsoft Ads Liaison Navah Hopkins. For advertisers juggling multiple platform campaigns, these changes are a significant leap towards gaining better control, obtaining clearer data insights, and optimizing your budget allocation for maximum results.

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