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Strategy & Planning
Develop a 4-tiered Hashtag Strategy for a fitness trainer brand: 1. Branded (1), 2. Niche/Community (2), 3. Content-Specific (3), and 4. Large/Generic (4). Provide a specific example hashtag for each tier.
Develop a clear policy for how the brand should handle being Tagged or Mentioned by users. The policy must define the response rule for high-value influencers versus average consumers.
Outline a simple 4-column framework for tracking a competitor's content strategy. Columns must include: Date, Platform, Content Type (e.g., Reel/Blog), and Engagement Rate (Estimate).
Draft the celebratory social media post announcing a strategic business partnership. The post must clearly state the mutual benefit for customers and tag both brands.
Outline a simple 4-column framework for tracking a competitor's content strategy. Columns must include: Date, Platform, Content Type (e.g., Reel/Blog), and Engagement Rate (Estimate).
Draft the celebratory social media post announcing a strategic business partnership. The post must clearly state the mutual benefit for customers and tag both brands.
Develop a clear policy for when the brand is allowed to repost User-Generated Content (UGC). The policy must mandate written permission and proper creator credit for every piece of reposted content.
Outline the 5 essential terms that must be included in a formal Influencer Collaboration Contract. Terms must cover Content Rights, Mandatory Disclosure (FTC/ASA), Payment Terms, and Content Approval Process.
Develop a policy for managing social media accounts across multiple regions (e.g., US, UK, Germany). The policy must define when separate accounts are necessary and when a single account with localized content is sufficient.
Outline a simple Live Video Strategy for a brand (e.g., weekly show). Define the ideal platform, the recurring segment format, and the primary goal (e.g., generate real-time questions, product demos).
Create a 5-point Social Media Platform Audit Checklist for evaluating an existing channel (e.g., Instagram). Checks must include profile completeness, bio optimization, content theme consistency, and engagement rate.
Draft a concise Social Media Mission Statement (max 2 sentences) for a B2B SaaS company. The statement must define the audience, the primary purpose (e.g., lead generation, customer education), and the unique value provided on the platforms.
Draft the initial, formal Crisis Communication Template (max 3 sentences) for a brand's social media channels announcing a data breach. The template must be empathetic, acknowledge the issue, and direct users to a secure official channel.
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