Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Pricing & Sales Strategy
Analyze a competitor's pricing page that uses 5 tiers. Identify the anchoring effect (the psychological impact of the highest tier) and explain how to use this effect to make your chosen 'Pro' plan look like the obvious, best-value choice.
Draft a detailed, 4-step script for a sales rep to use when a prospect states, 'Your product is too expensive compared to Competitor Z.' The response must pivot the conversation from cost to Value-Based Pricing, quantifying the ROI (e.g., time saved, revenue generated) that justifies the higher price.
Propose a simple, high-level Sales Commission Structure for a new SaaS SDR team. The structure should incentivize new business (e.g., higher commission on new MRR) over expansion and reward performance that meets the MQL-to-SQL conversion rate goal.
Analyze the feasibility of switching from a user-based model to a Usage-Based Pricing (UBP) model for an email sending service. Identify the ideal usage metric (e.g., emails sent, contacts stored) and list 3 specific communication challenges when announcing this change to existing customers.
List 5 best practices for optimizing a SaaS Pricing Page for clarity and conversion. Focus on visual design, using clear CTAs, highlighting the recommended tier, and minimizing choice overload.
Draft a detailed, trust-building response for a sales rep to handle the objection: 'You are a new company; I don't trust you will be around in 5 years.' The response must pivot to Security/Compliance (e.g., SOC 2) and Funding/Growth Signals (e.g., venture backing).
Determine a fair pricing strategy for offering API/Integration Access to customers. Should it be tiered based on the number of calls, a flat fee add-on, or included only in the Enterprise plan? Justify the decision based on the cost of supporting the integration.
Analyze the ethical and economic justification for implementing Geo-Based Pricing Differentiation for a SaaS product. Identify two variables (e.g., GDP per capita, competitor pricing in the region) that justify offering a lower price point in specific, lower-income markets.
Compare the use cases for offering a Free Trial versus a Book a Demo flow on the homepage. Define the ideal target audience and the expected conversion rate goal for each option.
Outline the 5 essential components of a high-value, tailored Enterprise SaaS Proposal (RFP response). Components must include a Quantified ROI Projection, a clear Security/Compliance Section, and a detailed Implementation Timeline.
Analyze the business implications of offering a 20% discount for an Annual Subscription versus a standard monthly rate. Calculate the impact on Customer Lifetime Value (CLV) and Net Revenue Retention (NRR), justifying the discount primarily as a churn-reduction mechanism.
Create a pricing model for a new, optional Add-on Module (e.g., Advanced Reporting) for your core SaaS product. Should the pricing be a flat fee, a percentage of the core subscription, or usage-based? Justify the selection based on the cost of supporting the integration.
List 5 key data points (e.g., existing usage, budget cycle, competing vendors) an Account Executive must research and have prepared before entering the Negotiation Phase of a $50k+ Enterprise SaaS contract.
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