How to be successful in SEO using Google Trends
p>In this article we will go through about how you can improve your website's search ranking using Google Trends.
There are two main aspects to success in SEO: first, helping search engines understand your website's content correctly, and second, getting your site across to users. If you are thinking that there is some magic wand that will rank your website on the first page, there is no such thing! However, following the right SEO techniques can make this journey much easier.
How can Google Trends help?
Google Trends can be used in an SEO strategy in four main ways:
- Identifying emerging trends
It is very important to understand new innovations and emerging trends in any industry. Suppose you are doing SEO in the fashion industry, then you need to know which brands and trends are growing fast. The "Trending Now" page in Google Trends helps you see which search terms are becoming more popular recently. You can export this data in a CSV file or follow it via RSS feed. - Keyword research
A major challenge of SEO is selecting the right keywords. For example, if your website is about 'cheese', you can see what type of 'cheese' people are searching for the most. On Google Trends, you can see the words related to any topic and their search results according to the five year trend. For example, you can look at trends for 'gouda' and 'brie' cheeses on Google Trends and create content about them on your website. - Creating a Content Calendar
You can't write everything at once! Therefore, it is important that you prioritize your trending topics and create a content calendar. For example, if you're noticing that searches for 'brie' and 'guitar' occur mostly at the end of the year, you can prepare your content ahead of that time. This will allow you to provide the best information to people searching. - Youtube video strategy
If you're working on your video strategy, Google Trends can help you. You can see which topics people are searching for the most in web searches and what they are most interested in on YouTube. For example, comparing trends between 'cheese recipes' and 'cheese sandwiches' can help you know what kind of video content you should create.
How to use Google Trends properly in SEO?
Google Trends is not just for web searches, it is also useful for other services like YouTube and Google News. With this you can create the right content for your website. For example, you can compare terms like 'cottage cheese' or 'ricotta cheese' to see which terms you focus on might get you more traffic.
The basic mantra of success in any SEO strategy is –data based decision making, Google Trends is an important tool for you, which will help you work in the right direction by giving you information about new trends. Based on this information, you can improve the content of your website and strengthen your presence in search engines.
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