How to Build Backlinks in SEO: Best Backlink Strategy for 2025

What are backlinks in SEO? Understand in Easy Language

When you hear talk about SEO, the word “backlink” comes up. But what are these backlinks? When another website adds a link to your page, it is called a backlink. Think of it like a friend speaking good words about you to others, when another website promotes you through a link in their content, it becomes a backlink.

Search engines like Google consider backlinks a type of “recommendation” and can also improve your website's ranking. In simple words, backlinks are like necessary votes for your website.

Types of Backlinks in SEO – What Kind of Backlinks to Create?

There are different types of backlinks and each one has its importance. Let's take a look at some important types:

1. Do-follow Backlinks: These backlinks directly increase the ranking of your website and also improve your SEO score.
2. No-follow Backlinks: These backlinks do not directly benefit your website, but are helpful in giving brand recognition. These links do not have a direct impact on SEO but are good for increasing the audience.
3. Guest Post Backlinks: Adding a link to your website on another website through guest posting. If your guest post is published on a good blog, you can get a good quality backlink.
4. Social Media Backlinks: Backlinks received by sharing links on social media. These can be created very easily and also drive traffic to your website.
5. Directory Submission Backlinks: Adding your website to business directories, such as Yelp or Yellow Pages.

The right combination of all these backlinks can give a good direction to your SEO.

What is the Best Backlink Strategy? (Best Strategy for SEO Backlinks)

To create backlinks, you have to think about how you can get backlinks through websites related to your niche. Let's talk about some easy and effective backlink strategies:

1. Guest Posting

This is the oldest and most popular method. In guest posting, you share your knowledge on another website and in return, you get a backlink from there. But keep in mind that you should do guest posts only where there is an audience related to your topic.

Example: If your website is on technology, then you should guest post on technology blogs or news websites. There you can promote your article by giving a link to your content. This also increases the traffic of new people to your website.

2. Influencer Outreach

Contacting influencers is a great way. In this you can request them to share the link of your website or blog post. This method is a bit lengthy but if done correctly, you can get good quality backlinks.

How to do: Email good bloggers, influencers, and YouTubers related to your industry and request them to share the link of your content. Make sure the email is personalized so that they pay attention to it.

3. Broken Link Building

In broken link building, you find broken links from other websites and offer them a link to your website. With many tools like Ahrefs, and SEMrush, you can easily find such broken links.

How to do: First of all, find broken links on websites related to your niche. Then, contact the website owner and suggest that they add your link in exchange for the broken link.

4. Use Q&A Websites

You can also create backlinks by answering questions on platforms like Quora and Reddit. Traffic is good here and if your answer is good then people will visit your website.

How to do: Answer questions related to your niche on Quora and give a link to your website in the answer, but keep in mind that this link should look natural and not spam.

How to create backlinks? An Easy Step-by-Step Guide 

The process of creating backlinks can be quite easy if it is structured. Let's look at some ways to build backlinks step-by-step:

Step 1: Select Your Niche and Target Websites

First, make a list of websites related to your niche. You can create this list from blogs, news websites, and directories related to your industry.

Step 2: Create Quality Content

Backlinks are available only when there is useful and quality content on your website. If your content has value, other websites will automatically want to link to your content.

Step 3: Email Outreach

Now email the target websites and request them to share the link to your content. Create a personalized message here that is professional but shows that you have done your research.

Step 4: Follow up

If you don't get a response to the email the first time, send a follow-up after a few days. By following up, people often pay attention and respond to your request.

How to get free backlinks? (Get Backlinks for Free)

It is not necessary to spend money to get backlinks. Here are some ways you can create backlinks for free:

1. Add Links on Social Media Profiles

Add your website link on social media platforms. Provide a website link in your profile on platforms like Facebook, Instagram, and LinkedIn.

2. Blog Commenting and Forum Backlinks

Visit many blogs and forums and add your website link in the comments. But keep in mind that the link should be inserted only where the content is related and the answer seems helpful.

3. Offer Free Guides or eBooks

If your website is on a specific topic, create a short free guide or e-book on that topic. If the guide is good, people will share it and your backlinks will also increase.

4. Publish a Press Release

Publishing press releases can also provide backlinks. Media websites often share good content on their network, which can provide a link to your website.

Here are some of the Best Sites for Checking Backlinks:

Paid Tools:

• Ahrefs: Widely regarded as one of the most powerful backlink checker tools, Ahrefs offers a comprehensive analysis of your backlink profile, including metrics like Domain Rating (DR) and URL Rating (UR).
• Semrush: Another popular SEO tool, Semrush provides a detailed overview of your backlinks, including their source domains, anchor text, and traffic potential.
• Moz's Open Site Explorer is a great tool for analyzing your backlink profile, including metrics like Domain Authority (DA) and Page Authority (PA).

Free Tools:

• Google Search Console: While not a dedicated backlink checker, Google Search Console provides valuable insights into the backlinks that Google has discovered for your website.
• SE Ranking: SE Ranking's free backlink checker provides a basic overview of your backlinks, including their source domains and anchor text.
• Backlink Checker: This free tool from Ahrefs allows you to check the backlinks of any website, including your own.

When choosing a backlink checker, consider the following factors:

• Accuracy of data: The tool should provide accurate and up-to-date information about your backlinks.
• Depth of analysis: The tool should provide detailed information about each backlink, including its source domain, anchor text, and traffic potential.
• Ease of use: The tool should be easy to use and understand.
• Cost: Paid tools tend to offer more features and more accurate data than free tools.

By using a reliable backlink checker, you can gain valuable insights into your backlink profile and identify opportunities to improve your website's search engine ranking.

Backlink Strategy Example

Suppose your website is related to cooking. In such a situation, your backlink strategy might include adding your website link to cooking blogs, food forums, and social media groups. You can also increase traffic by answering questions related to cooking recipes or tips. Also, you can do guest posting on a food blog, so that you can get high-quality backlinks.

Conclusion

Building backlinks is an essential part of any website. This is a strong way to increase your website traffic and improve your website ranking in the eyes of Google. Hopefully, with this guide, you have understood well about creating backlinks and better backlink strategy in SEO.

Always focus on quality when building backlinks and gradually improve your strategy over time.