SEO Report Auditing: Website Ranking and Backlinks Analysis

SEO (Search Engine Optimization) is a major part of the success of any website. Whenever an SEO project comes up, the most important step is to audit the website and analyze its status. One of the most prominent tools in this is SEMrush, which is used to extract reports of the website's ranking, keywords, and backlinks. In this article, we will understand what important reports are analyzed during SEO auditing and how these can improve your SEO strategy.

1. Analysis of the current ranking of the website

At the beginning of any SEO project, the first thing we have to do is find out the current status of the website. For this, using SEMrush, we extract the report on which keywords the website is ranking for and which pages are ranking for these keywords. This information tells us about the current status of the website.

Key Focus Points:

• Which branded and non-branded keywords the website is ranking for?
• What are the ranking pages and how much traffic do they have?
• Are the keywords the website is ranking for meaningful?

It is important to understand here that many times the website ranks for branded queries (such as searches related to the company name), but not for commercial or informational queries. That is why the first step is to identify the current state of the website so that we can decide which aspects need improvement.

2. Keyword Gap Analysis

The second important report that we need to generate is the Keyword Gap Analysis. Its purpose is to identify which keywords our website is not ranking for, while our competitors are ranking for those keywords.

How to do it:

• Choose three major competitors and compare their keywords.
• Find keywords that your competitors are ranking for, but your website is not.
• Create new pages or content for keywords that your website is not ranking for.

This report gives us new potential keywords that we can include to improve our website rankings. It also tells us what kind of keywords we should focus on and how our competitors are increasing their rankings.

3. Backlink Profile Analysis

Backlinks are of great importance in SEO, and that is why it is extremely important to analyze your backlink profile. Backlinks help increase your website's authority and improve your ranking in search engines. With the help of SEMrush, you can find out the quantity of backlinks, their quality, and their origin.

Things to consider in backlink analysis:

• How many backlinks your website has and what is their quality?
• How many new backlinks are you getting every week or month?
• Analyzing competitors' backlink profiles.

Backlink analysis shows the quantity and quality of backlinks your website is getting. It also shows if competitors are getting better backlinks than you and how you can improve your backlink profile.

How to get reports from SEMrush

Now that we have talked about the major reports, let's understand how to get these reports on SEMrush. You can access all the features of SEMrush by taking its 14-day pro trial. Once you login, you will see the dashboard of the website. Here, first, we have to go to the domain overview, from where you can get comprehensive information about the website.

After this, you can see the ranking details of the website by going to Organic Research. Here you can know which keywords the website is ranking for and how much traffic it is getting from those keywords. You can also see for which queries the website is ranking in the top 10 and what are their search volumes.

Finally, you can see the backlinks information under Backlinks Profile. From here you can export and create a report, which will contain all the important data.

Conclusion

SEO auditing is an essential process for the success of any website. By extracting the correct report of the website's ranking, keyword gap, and backlink profile and making improvements based on them, you can strengthen your SEO strategy. Using tools like SEMrush makes this process even simpler and more effective.

These types of reports and their analysis can help you make better decisions to improve your website and get ahead of your competitors.