Role of Core Web Vitals in SEO: Myth or Reality?

Core Web Vitals and SEO: What's the Real Truth?

Hey friends, nowadays everyone is crazy about Core Web Vitals. Everyone thinks that if the Core Web Vitals on their website are perfect then they will directly appear on page 1 of Google. But wait, is that really true? Can website speed and performance alone shake Google rankings? Let us understand this entire issue as if you are talking to a digital marketing expert and friend.

What are Core Web Vitals?

First of all, what are Core Web Vitals? Google has chosen 3 major factors that check how smooth and fast your website is running for the users. Those three factors are:

1. Largest Contentful Paint (LCP): How long does the largest content take to load on your website? If it takes too much time the user will get bored.
2. First Input Delay (FID): How quickly does your website respond when a user clicks or interacts with your website? If the site is slow, the user may feel irritated.
3. Cumulative Layout Shift (CLS): How stable is the layout of your website? Is it possible that the user clicks something and the button moves or the entire page moves suddenly?

These three factors are important because they improve the user experience. But will just improving these improve your site rankings? Let us know the perspective of Google's John Mueller.

John Mueller says – Core Web Vitals are not that big a factor

John Mueller, a search advocate at Google, made it clear in a recent post on LinkedIn that Core Web Vitals are not a “huge” factor in your rankings. Meaning, if the performance of your website is a little slow, it will not cause a huge drop in your ranking. He says:

“Core Web Vitals isn't a huge ranking factor, and I don't think your website's ranking will drop much just because of it."

So now do you understand? These factors are important, but not more than the quality of your content and user search intent.

Website Performance and User Experience: Both together

Mueller is clear that website performance and user experience go hand in hand. If your website is so slow that users leave it, then all your hard work will go in vain, whether it is ranking or traffic. The performance of the website should be good so that the users stay on the site and come back again and again.

Now think, why will he come back if the user comes to your website and it is still loading after clicking the button? So, performance does matter, but it is not the only factor in Google rankings.

Smaller Websites का Competitive Advantage

Now if you are running a small website, then there is great news for you. Mueller also said that small websites have a big advantage – flexibility, For big brands and companies, making even small changes to the website is a long process. Approval, checking, testing – everything happens for every update. But if you're running a small site, you can make changes easily and quickly.

A small website does not require any approval to make SEO updates. You yourself can change quickly and take advantage. This is why in small website SEO optimization In case of, one gets an edge.

Coordination of Ads and Website Performance

Recently a study came out in which Andrew Mcleod showed that if there is too much traffic on a website ads If so, performance drops. Enabling ads on a website that had 50,000+ monthly visitors resulted in a 20% drop in traffic within 48 hours. But as soon as the ads were removed, traffic came back.

This shows that ads can be very important on your website, but if they are killing performance, then traffic may also decrease. Meaning, performance may not have a direct impact on SEO, but the user experience will deteriorate, which will indirectly affect traffic and rankings.

Core Web Vitals: As a Small Ranking Signal

Mueller had also made it clear in March that Core Web Vitals are part of Google's ranking system, but even a perfect score for a website does not improve its ranking much. He had this to say:

“You should focus more on content quality rather than just performance metrics.”

That means, if the speed of your website is good but the content is not strong, then there will be no difference in ranking. Content quality and user search intent are the biggest factors.

User Experience or Technical Performance Perfect Balance

Mueller is absolutely right User Experience And technical performance Let's go together. If your website is poor in performance, the user experience will suffer. But just improving performance will not automatically increase the ranking. Keeping the content and user needs in mind is most important.

Conclusion: What to do in the future with Core Web Vitals?

Ultimately, the role of Core Web Vitals is simply that they User Experience Let's improve. But this is not a big factor in Google ranking. The best approach is to balance website speed, content quality, and user search intent. Especially for small websites, Quick Updates The ability to do so is a huge advantage.

So friend, the next time someone tells you that Core Web Vitals are everything, explain to them that they are just a small part of the ranking. The real game is to provide better content and experience to the users. Stay cool in the world of SEO and update wisely!