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Nowadays everyone works hard on campaigns in digital marketing, but are you tracking the right metrics? 🤔 If you don't focus on the right metrics, your campaign may not deliver the desired results. So, today let me tell you about CTR, CPA, LTV, and ROAS, and how to improve them so that your marketing game can be stronger.
CTR means Click-Through Rate Tells how many people clicked on your ad or email. Meaning, how many people did you catch their attention and force them to take action?
How to improve CTR?
If CTR is good, your ad campaign will perform better. Therefore, definitely work on headlines and CTAs.
From CPA you can understand that a customer acquires How much does it cost to do it? Meaning, how much money is being spent on each new customer. Every marketer tries to keep it low.
How to reduce CPA?
The lower the CPA, the better your ROI (Return on Investment).
LTV i.e. Lifetime Value tells how often and how much a customer will spend throughout his life. Customers who make repeat purchases rather than one-time purchases are the most profitable.
How to increase LTV?
LTV means that you are earning more revenue from one customer. Therefore, definitely pay attention to loyalty.
ROAS tells you how much you earned for the money you spent on ads. For example, if you are earning Rs 5 for every Rs 1 spent, your ROAS is 5x.
How to Improve ROAS?
Improving ROAS is very important to increase the profitability of your business.
Another important thing – if your website is filled with too many ads, its performance may go down. The research found that website traffic dropped by 20% due to the use of more ads.
Then what should we do?
Place such ads that do not slow down the website and do not spoil the user experience. Website performance and user satisfaction indirectly affect your SEO.
Tracking metrics is just the beginning. it's a real game analysis And continuous optimization. Eliminate what's not working and focus on what's performing well.
Track → Analyze → Improve – Follow this formula. Only through regular testing and refinement will you be able to improve your campaigns.
So friends, now you understand how metrics like CTR, CPA, LTV and ROAS help in improving performance. But remember, just tracking metrics is not enough. Content quality or user experience It is important to take along with you also.
Next time you run a marketing campaign, keep these metrics in mind. And of course, don't delay in making changes to the campaign – because Flexibility is the biggest strength of small websites!
CTR measures how many people clicked on your ad or email link. Improve it with catchy headlines, clear CTAs, and optimized visuals.
To reduce CPA, use advanced targeting, optimize your conversion funnel, and run remarketing campaigns to re-engage potential customers.
LTV measures the total revenue a customer generates over their lifetime. Increase it by offering loyalty programs, sending promotional reminders, and cross-selling or upselling related products.
ROAS shows how much revenue you earned for every dollar spent on ads. Improve it by focusing on high-performing channels, A/B testing ads, and scaling profitable campaigns.
Excessive ads can slow down your website, negatively impacting user experience and traffic. Use optimized ads that don't affect website performance.
Tracking metrics helps you understand what’s working and what’s not in your campaigns. Regular analysis and optimization will ensure continuous improvement and better performance.