Marketing metrics every marketer should track

Nowadays everyone works hard on campaigns in digital marketing, but are you tracking the right metrics? 🤔 If you don't focus on the right metrics, your campaign may not deliver the desired results. So, today let me tell you about CTR, CPA, LTV, and ROAS, and how to improve them so that your marketing game can be stronger.

1. CTR (Click-Through Rate) – Getting people to click

CTR means Click-Through Rate Tells how many people clicked on your ad or email. Meaning, how many people did you catch their attention and force them to take action?

How to improve CTR?

• Explosive headline – Use a line like “Limited Time Offer – Tap to Unlock” which arouses curiosity.
• CTA (Call to Action) – Provide a clear action on the button or link, such as “Buy Now” or “See Discount.”
• Visuals – Place good images or videos, so that the user feels like clicking immediately.

If CTR is good, your ad campaign will perform better. Therefore, definitely work on headlines and CTAs.

2. CPA (Cost Per Acquisition) – How expensive is it to acquire a customer?

From CPA you can understand that a customer acquires How much does it cost to do it? Meaning, how much money is being spent on each new customer. Every marketer tries to keep it low.

How to reduce CPA?

• Advanced targeting – Focus on your right audience so that money is not wasted.
• Optimize conversion funnel – Make the checkout process simple so that people don't leave midway.
• Remarketing campaigns – Re-target people who have previously visited your site.

The lower the CPA, the better your ROI (Return on Investment).

3. LTV (Lifetime Value) – The real benefit to the customer

LTV i.e. Lifetime Value tells how often and how much a customer will spend throughout his life. Customers who make repeat purchases rather than one-time purchases are the most profitable.

How to increase LTV?

• Loyalty Programs – Give rewards to customers who make frequent purchases.
• email reminders – Send promotions from time to time so that users remember your product.
• Upsell and cross-sell – After purchasing the product, recommend related products.

LTV means that you are earning more revenue from one customer. Therefore, definitely pay attention to loyalty.

4. ROAS (Return on Ad Spend) – Profit from ad spend

ROAS tells you how much you earned for the money you spent on ads. For example, if you are earning Rs 5 for every Rs 1 spent, your ROAS is 5x.

How to Improve ROAS?

• Focus on profitable channels – Invest more in the platforms that are giving the best results.
• Do A/B Testing – Test different versions of ads and focus on the version that performs best.
• Run scalable campaigns – Scale up the ads that are working well and reach more people.

Improving ROAS is very important to increase the profitability of your business.

5. Coordinating Ads and Website Performance

Another important thing – if your website is filled with too many ads, its performance may go down. The research found that website traffic dropped by 20% due to the use of more ads.

Then what should we do?
Place such ads that do not slow down the website and do not spoil the user experience. Website performance and user satisfaction indirectly affect your SEO.

6. Last Tip – Track, Analyze and Improve

Tracking metrics is just the beginning. it's a real game analysis And continuous optimization. Eliminate what's not working and focus on what's performing well.

Track → Analyze → Improve – Follow this formula. Only through regular testing and refinement will you be able to improve your campaigns.

Conclusion

So friends, now you understand how metrics like CTR, CPA, LTV and ROAS help in improving performance. But remember, just tracking metrics is not enough. Content quality or user experience It is important to take along with you also.

Next time you run a marketing campaign, keep these metrics in mind. And of course, don't delay in making changes to the campaign – because Flexibility is the biggest strength of small websites!