Keyword Research and Rank Tracking with Ubersuggest

In the world of digital marketing, selecting the right keywords and rank tracking are the key elements of your success. In this article, we will understand in detail the process of keyword research and rank tracking using the Ubersuggest tool. Ubersuggest is a powerful SEO tool that helps you track your website keywords and find new keyword ideas.

1. Introduction to Ubersuggest

Ubersuggest is an SEO tool developed by Neil Patel. This tool helps you with keyword research, rank tracking, and SEO analysis. Due to the usefulness of Ubersuggest, it has become a popular choice among digital marketers and SEO experts.

2. How to do keyword research in Ubersuggest

Doing keyword research using Ubersuggest is simple. Here we will understand it step by step:

a. Go to Ubersuggest Dashboard

After going to the Ubersuggest dashboard, you can see the Keyword Research section on the main page. From here you can get an overview of any keyword.

b. Get Keyword Overview

On the dashboard, click on "Keyword Overview". For example, if you want to search for "search engine optimization", type it in the search bar. Ubersuggest will provide you with the monthly search volume, SEO difficulty, and other related metrics of this keyword.

c. Find keyword ideas

Go to the keyword ideas section. Here you can see various keyword options that are related to the keyword you searched for. You can add keywords like “digital marketing” and “social media marketing” and click “Search”. It will provide you with many new keyword suggestions.

d. Filter and select keywords

You can filter keywords according to your preference. For example, you can filter keywords based on volume and SEO difficulty. If you want keywords with volume between 1000 and 1 lakh and SEO difficulty less than 69, apply those filters.

e. Export keywords

If you want to keep the selected keywords in a list, you can export them in CSV format. For this, click on “Export to CSV”. This will allow you to view these keywords later in Excel.

3. Rank Tracking Process

Rank tracking makes the process of tracking the position of your website keywords through Ubersuggest easy.

a. Go to Keywords by Traffic

Go to the “Keywords by Traffic” section and enter your website domain. This will tell you what position your website keywords are ranking at.

b. Apply Keyword Filter

You can remove keywords that contain particular words using the “Keyword Filter”. For example, if you want to remove the word “data”, enter it in the filter and click “Apply”.

c. Add to Keyword List

If you want to add the keyword to your tracking list, click “Add to Ranking List”. This will add the keyword to your tracking list.

4. Analyze Similar Websites

Ubersuggest also has a “Similar Websites” option. This allows you to analyze other websites similar to yours. It will give you information about common keywords, keyword gaps, and estimated traffic.

5. Find content ideas

Ubersuggest also has an option called "Content Ideas". This allows you to see which content is published with top keywords and how many backlinks they have.

Conclusion

Ubersuggest is an impressive tool that helps you with keyword research and rank tracking. Through this, you can improve your SEO efforts and improve your website's ranking. By using this tool correctly, you can give a new direction to your career in digital marketing.