Easy Ways to Increase the Domain Authority of your Website

Do you also want your website to rank top on Google search? But you must be wondering how this will happen! A big reason is that 90% of the websites are not able to rank because their Domain Authority or DA is weak. Today we will talk in a friendly manner about whatDomain Authority is and how it can be increased so that the ranking of your site also goes to the top.

What is Domain Authority?

Simply put, Domain Authority is the score of your website that tells you how trustworthy and powerful your site is. It has been made by a company named MOZ. This is an estimate of how your site might rank on Google. The DA score ranges from 0 to 100, and the higher the score, the more likely your site is to rank.

Although DA is not used by Google itself for ranking, it still serves as a tool that allows you to test your site against your competitors.

How is Domain Authority measured?

Domain Authority score ranges from 0 to 100. When your website is new, its DA is low, usually between 10-20. And DA of big news sites like NDTV, and Times of India is 80-90+. The higher the DA, the higher the chances of ranking on Google.

But remember, it is a little easy to increase DA in the beginning, but as it increases, it becomes difficult to take it higher.

What is the difference between Domain Authority and Page Authority?

Many people get confused about this. Let us understand it in simple language:

• Domain Authority (DA): This is the score of your entire domain, i.e. the strength of your entire website.
• Page Authority (PA): This is the score of one of your pages. Meaning, that some of your pages may have more PA while others may have less.

DA remains the same on all pages of your website whereas PA can be different on each page.

How is Domain Authority measured?

MOZ measures your site against your competitors. The more and better backlinks (i.e. getting links to your site from other sites) there are on your site, the more the DA increases.

• Backlinks: If you have backlinks from other high DA sites, your DA will improve.
• Root Domain: It is even better if there are links to your site from different domains.

Now let us talk about some tips by which you can improve your DA.

5 Easy Ways to Increase Domain Authority

1. Get high-quality backlinks

The first and most effective way is to get good backlinks from other websites. But these backlinks should not be from just any website but should be from those sites whose DA is higher than yours. For this, you can write guest posts or contact other people in your industry.

2. Create great and unique content

Creating good content is always beneficial. Content that is helpful to people and that people feel like sharing can get you natural linkbacks. For example, if there is some new information on your site that others do not have, then it will have more chances of getting linked.

3. Keep an eye on spammy backlinks

Many people may send spam links to spoil SEO. So you have to keep an eye on your backlinks and disavow the links that appear to be spam.

4. Improve your site structure and user experience

A simple and easy to understand website appeals not only to visitors but also to search engines. If the navigation and layout of your site is good, then Google will be able to easily crawl your site and it will help you in ranking.

5. Use internal linking

Internal linking (linking from one page to another within your website) also improves your DA. This helps Google understand which topics have more information on your site. Additionally, visitors also get a chance to spend more time on your website.

Final Thoughts on Increasing Domain Authority

Finally, Domain Authority is not something that can be achieved instantly. It has to be increased gradually. But when you work on improving it, it helps boost your SEO.

Increasing your site's DA isn't rocket science, it's just a matter of smart effort. Keep working on good backlinks, unique content and correct structure. Gradually you will get the fruits of your efforts and the rank of your website will start increasing on Google search.

So friends, hope you have benefited from this information. Don't delay now, follow these methods and make your website shine inGoogle search!