Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Advertising & Promotion
Outline a hyper-specific targeting strategy for a B2B ad campaign on LinkedIn. The strategy must target users based on a combination of 3 specific Job Titles (e.g., 'Chief Marketing Officer') and 1 specific Industry.
Draft a script for a YouTube Ad targeting the Consideration Phase (Mid-Funnel). The script must focus on a comparison or feature demonstration and avoid aggressive awareness messaging.
Draft the body copy, headline, and primary image concept for a Facebook Lead Generation Ad. The copy must use the PAS (Problem, Agitate, Solve) framework and include a clear, low-friction CTA (e.g., 'Get Your Free Guide').
Draft ad copy (headline and body) for a service that addresses the common objection: 'It's too complicated to switch providers.' The copy must use reassuring language and highlight a specific simplified onboarding process.
Explain the formula for calculating Effective Cost Per Mille (eCPM). Provide a numerical example showing how an ad with a total cost of 500 and 100,000 impressions translates into an eCPM.
Draft a script for a YouTube Ad targeting the Consideration Phase (Mid-Funnel). The script must focus on a comparison or feature demonstration and avoid aggressive awareness messaging.
Outline the strategy for creating a Custom Audience on Facebook based on website visitors. The audience must specifically target users who visited the Pricing Page in the last 30 days but did not convert.
Draft the copy and targeting strategy for an ad promoting a Physical Industry Event. The ad must use Geo-Targeting to focus on a 5-mile radius around the event venue and focus on the networking benefit.
Draft the copy and form fields for a LinkedIn Lead Generation Ad promoting a free e-book. The copy must focus on the professional benefit of the e-book and the form must request only 3 pieces of information (Name, Email, Job Title).
Propose a budget split (percentages) for an ad campaign between the Testing/Optimization Phase (initial 7 days) and the Scaling Phase (post-optimization). Justify the need for a lower budget during the testing phase.
Define the single, most important Conversion Goal for a LinkedIn Ad campaign targeting a free trial sign-up. Explain the difference between tracking Link Clicks and tracking Form Submissions and which metric is superior for ROI measurement.
Design the 15-second visual concept and text overlay for an Instagram Story Ad promoting a flash sale. The ad must use high-contrast visuals, a sense of urgency (countdown timer), and a clear Swipe Up CTA.
Explain the concept of a Dark Post (unpublished page post) in social media advertising. Describe two scenarios where a dark post is preferred over a standard boosted post (e.g., A/B testing, hyper-specific targeting).
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