Google Denies Gemini Ads Launch in 2026: What Marketers Need to Know
9 Dec 2025
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Advertising & Promotion
Develop a policy for managing Ad Frequency. Define the maximum acceptable frequency per week (e.g., 5 impressions) for a retargeting ad and the action required (e.g., change the ad creative) if the frequency is breached.
Draft the body copy, headline, and primary image concept for a Facebook Lead Generation Ad. The copy must use the PAS (Problem, Agitate, Solve) framework and include a clear, low-friction CTA (e.g., 'Get Your Free Guide').
Outline the strategy for creating a high-converting Lookalike Audience on Facebook. Specify the Source Audience that should be uploaded (e.g., 90 -day website visitors, high-value purchasers) and the optimal lookalike percentage (e.g., 1%) for scaling.
Design the 15-second visual concept and text overlay for an Instagram Story Ad promoting a flash sale. The ad must use high-contrast visuals, a sense of urgency (countdown timer), and a clear Swipe Up CTA.
Define the single, most important Conversion Goal for a LinkedIn Ad campaign targeting a free trial sign-up. Explain the difference between tracking Link Clicks and tracking Form Submissions and which metric is superior for ROI measurement.
Draft a 15-second YouTube Pre-Roll Ad Script for a meal kit delivery service. The script must be high-paced, visually show the convenience of the product, and use the first 5 seconds to hook the viewer and avoid the 'Skip Ad' button.
Outline the strategy for creating a Custom Audience for exclusion in paid campaigns. This audience must include all current Paying Customers and all users who have Completed the Primary Conversion Goal to prevent wasted ad spend.
Explain the concept of a Dark Post (unpublished page post) in social media advertising. Describe two scenarios where a dark post is preferred over a standard boosted post (e.g., A/B testing, hyper-specific targeting).
Propose a budget split (percentages) for an ad campaign between the Testing/Optimization Phase (initial 7 days) and the Scaling Phase (post-optimization). Justify the need for a lower budget during the testing phase.
Draft ad copy (headline and body) for a service that addresses the common objection: 'It's too complicated to switch providers.' The copy must use reassuring language and highlight a specific simplified onboarding process.
Draft the copy and form fields for a LinkedIn Lead Generation Ad promoting a free e-book. The copy must focus on the professional benefit of the e-book and the form must request only 3 pieces of information (Name, Email, Job Title).
Outline a hyper-specific targeting strategy for a B2B ad campaign on LinkedIn. The strategy must target users based on a combination of 3 specific Job Titles (e.g., 'Chief Marketing Officer') and 1 specific Industry.
Draft the copy for an ad promoting a free guide on a complex topic. The copy must use the Reciprocity principle by framing the guide as a valuable gift, followed by a soft CTA to download.
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