Unlock PHP Magic: How to Take Input from User in PHP Easily
9 Aug 2025
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Advertising & Promotion
Explain the formula for calculating Effective Cost Per Mille (eCPM). Provide a numerical example showing how an ad with a total cost of 500 and 100,000 impressions translates into an eCPM.
Draft ad copy (headline and body) for a service that addresses the common objection: 'It's too complicated to switch providers.' The copy must use reassuring language and highlight a specific simplified onboarding process.
Explain the formula for calculating Effective Cost Per Mille (eCPM). Provide a numerical example showing how an ad with a total cost of 500 and 100,000 impressions translates into an eCPM.
Draft a script for a YouTube Ad targeting the Consideration Phase (Mid-Funnel). The script must focus on a comparison or feature demonstration and avoid aggressive awareness messaging.
Draft a script for a YouTube Ad targeting the Consideration Phase (Mid-Funnel). The script must focus on a comparison or feature demonstration and avoid aggressive awareness messaging.
Outline the strategy for creating a Custom Audience on Facebook based on website visitors. The audience must specifically target users who visited the Pricing Page in the last 30 days but did not convert.
Draft the copy and targeting strategy for an ad promoting a Physical Industry Event. The ad must use Geo-Targeting to focus on a 5-mile radius around the event venue and focus on the networking benefit.
Compare the strategic goals of placing a mobile ad in the Feed versus in Stories. Justify which placement is better for Brand Awareness (high visibility) and which is better for Direct Conversion (less intrusive).
Draft the copy for an ad promoting a free guide on a complex topic. The copy must use the Reciprocity principle by framing the guide as a valuable gift, followed by a soft CTA to download.
Outline a hyper-specific targeting strategy for a B2B ad campaign on LinkedIn. The strategy must target users based on a combination of 3 specific Job Titles (e.g., 'Chief Marketing Officer') and 1 specific Industry.
Draft the copy and form fields for a LinkedIn Lead Generation Ad promoting a free e-book. The copy must focus on the professional benefit of the e-book and the form must request only 3 pieces of information (Name, Email, Job Title).
Draft the body copy, headline, and primary image concept for a Facebook Lead Generation Ad. The copy must use the PAS (Problem, Agitate, Solve) framework and include a clear, low-friction CTA (e.g., 'Get Your Free Guide').
Propose a budget split (percentages) for an ad campaign between the Testing/Optimization Phase (initial 7 days) and the Scaling Phase (post-optimization). Justify the need for a lower budget during the testing phase.
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