Google Denies Gemini Ads Launch in 2026: What Marketers Need to Know
9 Dec 2025
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Analytics & Performance
Define 3 specific Engagement Metrics (e.g., Bounce Rate, Pages per Session, Time on Page) that should be monitored to assess the Quality of Traffic coming from a new paid acquisition channel (e.g., TikTok Ads).
Explain the simple formula for calculating Customer Lifetime Value (CLV). Propose 3 marketing strategies (e.g., loyalty program, better onboarding, pricing change) that would directly increase the CLV.
Establish 4 criteria (e.g., actions taken, company size, budget) for defining a Marketing Qualified Lead (MQL) for a B2B service. Specify the single action (e.g., 'Booked Demo') that automatically promotes an MQL to a Sales Qualified Lead (SQL).
Define Website Conversion Rate (e.g., visitors to leads). Propose 3 specific, non-traffic-related changes to a landing page (e.g., CTA change, trust signals, simplified form) designed to increase the conversion rate by 15% in 30 days.
Explain the formula for calculating Marketing ROI. Provide a numerical example showing how a 10,000 investment yielding 15,000 in revenue translates into a specific ROI percentage.
Design a single-screen dashboard for a Marketing Director. Specify the 5 most critical Marketing KPIs (e.g., CAC, NRR, MQL volume) that must be displayed, and choose the most effective visualization for each (e.g., line chart, gauge, single number).
A marketing funnel shows a 70% drop-off rate between the 'Lead Magnet Download' stage and the 'Demo Request' stage. Propose 3 specific marketing activities (e.g., email sequence, retargeting ad) designed to address and reduce this specific drop-off.
Compare the First-Touch Attribution Model and the Last-Touch Attribution Model. Explain the core weakness of the Last-Touch model in evaluating the effectiveness of top-of-funnel (TOFU) content marketing efforts.
Outline a simple method for forecasting Lead Volume for the next quarter. The method must account for: 1. Historical data (last 6 months), 2. Conversion rate of current leads, and 3. Planned budget increase/decrease for paid channels.
Design an A/B Testing plan for a landing page. Test 1: Headline variation. Test 2: CTA button color variation. Define the minimum acceptable Confidence Level (e.g., 95%) and the specific metric (e.g., form submissions) to measure for success.
Explain the formula for calculating Cost Per Acquisition (CPA) for a paid channel. Provide a numerical example showing how a 5,000 ad spend resulting in 100 purchases translates into a specific CPA.
Define Time-to-Conversion for a sales funnel. Propose an analysis of this metric by segmenting customers based on acquisition channel (e.g., Paid vs. Organic) to identify the channel that yields the fastest results.
List 5 essential metrics for evaluating the performance and efficiency of a Paid Search (PPC) Channel. Metrics must include a blend of cost, efficiency, and conversion (e.g., CPC, Quality Score, Conversion Rate).
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