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Analytics & Performance
Explain the simple formula for calculating Customer Lifetime Value (CLV). Propose 3 marketing strategies (e.g., loyalty program, better onboarding, pricing change) that would directly increase the CLV.
A marketing funnel shows a 70% drop-off rate between the 'Lead Magnet Download' stage and the 'Demo Request' stage. Propose 3 specific marke...
Define Website Conversion Rate (e.g., visitors to leads). Propose 3 specific, non-traffic-related changes to a landing page (e.g., CTA chang...
Define 3 specific Engagement Metrics (e.g., Bounce Rate, Pages per Session, Time on Page) that should be monitored to assess the Quality of ...
Establish 4 criteria (e.g., actions taken, company size, budget) for defining a Marketing Qualified Lead (MQL) for a B2B service. Specify th...
Explain the formula for calculating Marketing ROI. Provide a numerical example showing how a 10,000 investment yielding 15,000 in revenue tr...
Design a single-screen dashboard for a Marketing Director. Specify the 5 most critical Marketing KPIs (e.g., CAC, NRR, MQL volume) that must...
Compare the First-Touch Attribution Model and the Last-Touch Attribution Model. Explain the core weakness of the Last-Touch model in evaluat...
Outline a simple method for forecasting Lead Volume for the next quarter. The method must account for: 1. Historical data (last 6 months), 2...
Design an A/B Testing plan for a landing page. Test 1: Headline variation. Test 2: CTA button color variation. Define the minimum acceptable...
Explain the formula for calculating Cost Per Acquisition (CPA) for a paid channel. Provide a numerical example showing how a 5,000 ad spend ...
Define Time-to-Conversion for a sales funnel. Propose an analysis of this metric by segmenting customers based on acquisition channel (e.g.,...
List 5 essential metrics for evaluating the performance and efficiency of a Paid Search (PPC) Channel. Metrics must include a blend of cost,...