Unlock PHP Magic: How to Take Input from User in PHP Easily
9 Aug 2025
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Analytics & Performance
Design an A/B Testing plan for a landing page. Test 1: Headline variation. Test 2: CTA button color variation. Define the minimum acceptable Confidence Level (e.g., 95%) and the specific metric (e.g., form submissions) to measure for success.
Define Time-to-Conversion for a sales funnel. Propose an analysis of this metric by segmenting customers based on acquisition channel (e.g., Paid vs. Organic) to identify the channel that yields the fastest results.
Distinguish between a Vanity Metric (e.g., total website visitors) and an Actionable Metric (e.g., website visitors from paid channel X who converted). Provide a single metric of each type and explain why the actionable metric is superior for strategic decision-making.
Explain the concept of Expansion Revenue (Net Upgrades). List 3 distinct, measurable activities (e.g., upsell, cross-sell, price increases) that contribute to expansion revenue and should be tracked monthly.
List 4 distinct, measurable metrics (e.g., direct traffic, social mentions, search volume for brand name) that can be used to track and report on the nebulous concept of Brand Awareness.
Define 3 specific Engagement Metrics (e.g., Bounce Rate, Pages per Session, Time on Page) that should be monitored to assess the Quality of Traffic coming from a new paid acquisition channel (e.g., TikTok Ads).
Define Lead-to-Customer (LTC) Time (Sales Cycle Length). Propose an analysis of LTC by segmenting leads based on content consumption to identify which content accelerates the sales cycle the most.
Outline a mandatory Marketing Attribution Policy for all revenue. The policy must state which model is used for revenue credit (e.g., U-shaped, Linear) and the mandatory reporting frequency (e.g., monthly) for sales and finance teams.
Propose 3 specific marketing activities that should be excluded from the Customer Acquisition Cost (CAC) calculation because they represent investment in long-term brand building (e.g., PR, content maintenance).
Propose an analysis plan for understanding Customer Churn. The plan must involve segmenting the customer base by plan type (e.g., Basic, Premium) and comparing the churn rates to identify the riskiest segment.
List 5 essential metrics for evaluating the performance and efficiency of a Paid Search (PPC) Channel. Metrics must include a blend of cost, efficiency, and conversion (e.g., CPC, Quality Score, Conversion Rate).
Explain the simple formula for calculating Customer Lifetime Value (CLV). Propose 3 marketing strategies (e.g., loyalty program, better onboarding, pricing change) that would directly increase the CLV.
Explain the formula for calculating Cost Per Acquisition (CPA) for a paid channel. Provide a numerical example showing how a 5,000 ad spend resulting in 100 purchases translates into a specific CPA.
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