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What Is a Dofollow Link In SEO?



What Is a Dofollow Link In SEO?

In the world of SEO, understanding the different types of links and their implications is crucial. One term that frequently comes up is "do follow link." This article delves into what a dofollow link is, its importance in SEO, and how to effectively use it to enhance your website's ranking.

What Is a Dofollow Link?

A do follow link is a hyperlink that allows search engines to follow and pass on the authority or "link juice" from the linking site to the linked site. This authority transfer helps improve the linked site's search engine ranking. By default, all hyperlinks are dofollow unless specified otherwise.

Importance of Dofollow Links in SEO

Dofollow links play a vital role in SEO for several reasons:

  1. Passing Link Equity: Dofollow links transfer link equity, a measure of the link’s value, from one site to another. This helps boost the authority and ranking of the linked site.

  2. Improving Search Engine Ranking: Websites with a higher number of quality do follow backlinks tend to rank better on search engine result pages (SERPs). Search engines view these links as votes of confidence, indicating that the content is valuable and trustworthy.
  3. Enhancing Discoverability: Dofollow links help search engine bots discover new pages and content, leading to better indexing and visibility.
  4. Building Domain Authority: Accumulating do follow links from high-authority sites can significantly enhance your domain authority, making your site more competitive in search results.

How to Get Dofollow Links

How to Get Dofollow Links

Securing do follow links requires strategic effort and high-quality content. Here are some effective strategies:

  1. Create Valuable Content
    • Action: Publish informative, engaging, and original content that provides value to your audience.
    • Benefit: High-quality content is more likely to attract natural do follow links from other websites.
  2. Guest Blogging
    • Action: Write guest posts for reputable websites in your niche. Ensure your content is valuable and includes a dofollow link back to your site.
    • Benefit: Guest blogging not only provides do follow links but also increases your exposure and credibility.
  3. Build Relationships with Influencers
    • Action: Engage with influencers and bloggers in your industry. Offer to collaborate on content or provide expert insights.
    • Benefit: Building relationships can lead to natural do follow links as influencers share your content with their audience.
  4. Utilize Resource Pages
    • Action: Identify resource pages in your niche and reach out to site owners, suggesting your content as a valuable addition.
    • Benefit: Resource pages often provide do follow links, driving traffic and improving your SEO.
  5. Fix Broken Links
    • Action: Use tools like Ahrefs or Broken Link Checker to find broken links on relevant sites. Reach out to the site owner, suggesting your content as a replacement.
    • Benefit: This method helps you gain do follow links while assisting the site owner in maintaining their site’s quality.

FAQs About Dofollow Links

Q1: What is the difference between dofollow and nofollow links?

A1: Dofollow links pass on link equity and help improve the linked site’s SEO, while nofollow links do not pass link equity and have limited impact on SEO.

Q2: How can I check if a link is dofollow?

A2: You can check if a link is dofollow by inspecting the HTML code. A do follow link will not have the "rel='nofollow'" attribute.

Q3: Can too many do follow links be harmful?

A3: While do follow links are beneficial, acquiring too many too quickly or from low-quality sites can raise red flags with search engines, potentially leading to penalties.

Q4: Are all do follow links equally valuable?

A4: No, the value of a do-follow link depends on the authority and relevance of the linking site. Links from high-authority, relevant sites are more valuable.

Q5: Do social media links count as dofollow links?

A5: Most social media platforms use nofollow links by default. However, they still play a role in driving traffic and increasing your content's visibility.


Dofollow links are essential for improving your website's search engine ranking, domain authority, and overall visibility. By focusing on creating high-quality content, engaging in strategic outreach, and building genuine relationships within your industry, you can effectively acquire valuable dofollow links. Understanding and leveraging the power of dofollow links is a critical component of a successful SEO strategy.

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