New ad experiences and AI features coming to Microsoft Copilot

Changes to Microsoft Copilot Ads: New AI features to boost your ad performance

In today's digital world, advertising is no longer just a means of reaching users. In this, it has become very important to use innovation, AI and data properly. Taking another big step in this direction, Microsoft has announced new changes to its Copilot ads and advertising platform.

This month Microsoft plans to pilot two new AI features in its advertising experience - Diagnostics And Performance Snapshot, Additionally, copilot ads will now appear differently to users. Let us understand all these changes in detail and how they can affect your advertising strategy.

How will ads appear in Copilot? (New Copilot Ad Experience)

Microsoft will soon copilot There is going to be a change in the way advertisements are shown. Ads will now appear directly below Copilot's natural responses. Microsoft it "Ad Voice" Is saying. This means that whenever a user interacts with Copilot, he or she will see intermittent ads that are related to the conversation.

This new ad format will provide a seamless transitional message of interaction for users. Through this, advertisements will appear more relevant and user friendly, as they will be related to the issues or questions that the user and the copilot are discussing.
Additionally, fewer ad annotations and extensions will appear to improve the user experience and prevent the ad experience from becoming overwhelming.

What will it look like? (What It Looks Like)

Microsoft has shared a screenshot of this, from which it is clear that copilot Ads will be very simple and will appear naturally in the middle of the conversation. Advertisements will be shown to users without any unnecessary interruption, which will not negatively impact their experience.

When will this change happen? (Timeline)

this new Copilot Ads Experience Starting this month (October 2024) before copilot.microsoft.com Will apply to. after this it Bing Search and others copilot experiences Will be expanded gradually. With this change, Microsoft is moving towards making its advertising platform even more interactive and user-friendly.

New Microsoft Advertising Features: Diagnostics and Performance Snapshot

Microsoft plans to launch two new AI features in its advertising platform, which will go into piloting from this month. These features Diagnostics And Performance Snapshot Will be known as. Both of these tools aim to help advertisers better monitor their ad campaigns.

1. Diagnostics

Diagnostics There is an AI powered feature that will check the setup of your ad campaign. This feature will assess the health of your account and let you know where it needs attention. This will reveal the shortcomings of your campaign and also give you suggestions as to what should be done next.

This feature will work through conversation, meaning you can ask it questions in simple language and it will suggest you where you need improvement.

2. Performance Snapshot

Through this feature you can get an overview of your campaign's performance. You can use natural language Microsoft Advertising Platform In copilot You can get specific information about your account or campaign from. This will include key insights, trends and abnormalities.

Performance Snapshot Will provide you with a summary of your ad campaigns, letting you know how your campaign is performing and what areas you need to improve.

Why is this change important? (Why We Care)

According to Microsoft's internal data, copilot ad Performing better than traditional search ads. of these advertisements Click through rate (CTR) 69% higher Having more Conversion rate 76% higher Is.

Although these figures may seem a bit ordinary, it is clear that Microsoft is moving rapidly towards making its advertisements more effective. These changes can affect the ROI (Return on Investment) and performance of your ad, so ignoring them can be harmful for you.

What benefits can you get from these changes? (How These Changes Can Benefit You)

1. Better User Experience:
   The new Ad Voice feature will create a seamless transition between ads and user interaction, so users won't feel overwhelmed by ads.
2. Better analysis from AI:
   Diagnostics And Performance Snapshot Like through AI features, you can analyze your campaigns faster and make immediate improvements. This will help you fine-tune your ad campaigns in time.
3. Better ad performance:
   New AI features will help increase the CTR and conversion rate of your ads. This can make your advertising strategy more effective.
4. Advertising accuracy:
   The Ad Voice feature will make your advertising more accurate and relevant by making it part of the conversation. This can increase users' interest in advertising, which can lead to better returns.

Should you change your strategy? (Should You Change Your Strategy?)

If you use Microsoft Advertising, it's important to understand these changes and incorporate them into your strategy. These AI features will not only make monitoring your ad campaigns easier, but will also allow you to make necessary changes in time.
This new form of copilot ads and AI tools like Diagnostics, Performance Snapshot can make your campaigns more effective.

Conclusion

These new AI-powered changes from Microsoft make it clear that advertisements are becoming even smarter and more effective in the future. If you use these features correctly, you can take your advertising strategy to the next level.
With this change, Microsoft is not only making its advertising platform more user-friendly, but it is also a big opportunity for advertisers. Whether you're a small business owner or a big brand, it's time to update your advertising strategy with Microsoft's new AI features and take your campaign performance to the next level.

Microsoft’s blog post. Transforming audience engagement with generative AI.