Google's new AI-organized search results: What's special?

Google's new AI-organized search: a big change in the search engine

In today's digital world, search engines have become an important part of our lives. Whenever we need an answer to a question, we first turn to Google. Be it a cooking recipe, a product review, or a video—Google has all the answers for us. But now, Google has taken another big step. Google has used AI (Artificial Intelligence) to make its search results even better.

Now the question arises that what are these AI-organized search results, and how will we benefit from it? In this article, we will know in detail what changes Google has made, what impact it will have on our search experience, and how this new AI feature of Google can be used.

AI-organized search results: Google's new search engine experience

Google has now started organizing search results in a new way with the help of AI. Earlier, if you searched something, Google used to show you a lot of links. But now, Google's new feature will show search results in a more organized manner. This new feature was first introduced in the US. is being rolled out in the U.S. specifically for mobile users for recipes and food inspiration.

Now the question is, what does this new search experience look like?

Google will now not only show articles, but also videos, forums and other types of content simultaneously. Meaning, when you search for something, you'll find a variety of information in one place—whether it's written content, video, or part of a discussion.

According to Google, people who have been testing this new AI-organized search results have found it very useful. This feature will help in showing different types of content and websites, giving the searcher more options and information about new sites.

New links and citations in AI overviews

Not just search results, Google has also launched the feature of new links and citations in its AI Overview. Google started testing it in August and now the feature is being launched globally, wherever AI Overviews are available.

During its tests, Google found that this new design is proving to be better than the previous design. This has not only increased traffic on websites, but has also made it easier for people to visit their favorite sites.

Google's other AI updates

Apart from this AI-organized search and overviews, Google has also announced some other new AI related features. Some of these highlights are given below:

1. Ads in AI Overview: Google has now included ads in AI overview for mobile users. U.S. This feature has become available for mobile users.
2. Multimodal Lens Features: Google has also added the ability to search with videos and ask complex questions in the Lens feature. Now you can also ask questions on the basis of moving video. Apart from this, now you can also use voice input.
3. Make shopping easier with Lens: When you take a photo of a product using Google Lens, Google will now give you even more information about that product—like price, reviews, and where to buy it.

Why is this update important?

This change is not just to improve the search results, but with this Google is also creating new opportunities. This change indicates that Google is now paying more attention to AI, and this technology is being incorporated not only in the search engine but also in other Google products.

Search Generative Experience, which was announced in May 2023, is now coming out in its new form. This shows how AI can make our search experience even better and easier.

The future of search and AI

With the increasing use of AI, Google and other search engines are working on bringing new features and facilities. This process of improving search results has now become even faster through AI. This will provide more accurate and relevant information to search engine users, and also increase traffic to websites.

AI is making its place not only for search engines but also in various industries. As AI technology continues to evolve, we are seeing its impact increasing across various sectors—be it healthcare, education, or e-commerce.

What do we need to learn from this change?

What we need to understand from Google's new AI-organized search results feature is that the world of content marketing and SEO is becoming more competitive than ever before. Now it is not enough to just write good content, but you also have to see whether your content is available in different formats or not.

It is also important to note that Google's AI will no longer depend only on text. Videos, forums, and other types of content will receive the same importance as text.

So, if you are a content creator, it is time to broaden your content strategy.

Final Thoughts

Google's new AI-organized search results feature is taking the search engine experience in a new direction. This is not only beneficial for searchers, but is also a golden opportunity for content creators.

Search results organized through AI will not only increase diversity, but will also give us more new opportunities. As Google and other search engines continue to innovate in AI technology, it is important that we understand these changes and adapt our content and marketing strategies accordingly.

So get ready, because Google's AI organized search results feature is about to transform your search experience into something completely new and better!