Hidden Features of Meta (Facebook) Ads You Don't Know
Hello friends!
Today we will talk about some such features of Meta Ads (Facebook) , whose names you have heard but perhaps you have never used. These features can take your ad campaign in the right direction and get better results. So let's know them without any delay!
1. Creative reporting
You must be aware of a section of reports inside Meta Ads, but have you ever Creative Specific Reporting Is it?
This feature will tell you how your different creatives (like image or video ads) are performing. You can add customized columns, like CTR (Click-Through Rate), hook rate, And view rate, so you get in-depth information about each creative.
👉 How to do?
- Go to the AIDS section.
- Click on "Reports" and select "View Creative Performance".
- Customize the report and save it as a template so it updates with new data every time.
2. Change History Feature
a lot of people change history Ignore the feature. It is very popular in Google Ads, but its use in Meta is equally important.
If multiple people on your team are working on ad accounts, this feature will show who made what changes and when.
👉 how to see?
- Select your campaign and click "See History".
This will show you a record of every small and big change.
3. Use of custom columns
Every ad campaign requires different metrics. In Meta Ads, you can do it as per your choice. Custom columns Can make.
For example, if you only have CTR, CPC (Cost Per Click), And outbound clicks If you want to see, add these to your column and remove the rest.
4. Breakdown Feature
If you want to know your AIDS results analyze in depth If you want to do this, the breakdown feature is very useful.
This will tell you how many leads or clicks are coming from which placement (like Instagram, Facebook, or Messenger).
👉 How to use?
- Breakdown by placement, day, or time and see which patterns your ads perform best.
5. WhatsApp Ads Integration
Did you know that Meta gives you the option to run ads directly on WhatsApp?
This feature is especially useful for brands that interact with customers. direct communication Want to do.
6. Conditional Logic in Lead Forms
in lead forms conditional logic By using this you can improve your lead quality.
This means that you can ask users different questions based on their answers. This way only the right leads will come to you, so your conversion rate Will increase.
7. Use of AI-powered tools
Nowadays, it has become very important to use AI-powered tools for AIDS optimization.
These tools are right for your audience to find and Bidding Strategy Can help you set up. However, these tools don't perform the same on every account, so you'll have to test them out to see what works best for you.
Conclusion
Friends, this was something like this hidden features Which you might have never used before. Using them correctly can improve your ad strategy and take ad performance to the next level.
So the next time you run meta (Facebook) ads, be sure to use these features and boost your results!
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