Google Ads Best Management Tools You Must Know

Hello friends! In today's blog, we will talk about some of the best management tools of Google, which prove to be very helpful for every digital marketer and agency. If you also work with Google Ads or have many clients, then these tools can make your life much easier.

Many of you may already be working on the native platform of Google Ads. But have you ever thought that you can further improve your performance by using some more advanced tools? Yes, Google also has many third-party management tools, which not only speed up your work but also make it more organized and productive.

Why are Google's management tools important?

Many of you may have a question in your mind why do we need any third-party tool despite it working on Google's own platform?

Google's native platform gives you basic options like creating ads, monitoring, and even some degree of automation. But if you want to optimize at a more advanced level, create detailed reports, or efficiently manage multiple accounts, you'll need tools that offer AI-powered insights and customization options.

Now let's talk about those tools that will help you in this work.

1. Optmyzr

First,  Optmyzr Tool. This tool is especially beneficial for those who are working with large clients and need detailed reports and advanced recommendations.

The Optimizer tool helps you monitor campaign performance, perform optimizations, and set up automation. If you do budget pacing, this tool proves to be even more helpful.

Some of its features like AI insights, automated rules, and customized reports make it different from other tools. However, it may be a bit expensive, but if you can afford it, it can increase your productivity up to four times.

2. Google Ads Editor

If you are handling multiple campaigns or accounts, Google Ads Editor Can make your work much easier. This is a free tool, and it especially helps in increasing your productivity.

Ads Editor lets you duplicate campaigns, edit keywords in bulk, and make multiple changes at once. Its special thing is that it is very user-friendly and fast, especially for those who want to make many changes at once.

3. TrueClicks

Now let's come to another powerful tool, which is called TrueClicks, This tool is a bit new but is becoming increasingly popular. It does almost the same thing as Optimizer, like performance improvements, alerts, and reports.

The interface of TrueClicks is also quite modern and user-friendly. If you want to track reports and performance, TrueClicks provides you with many smart features. Another advantage of this is that it gives you a 30-day free trial so that you can try it and see whether it is useful for you or not.

4. Supermetrics

If you want to convert data into reports or analyze data from other platforms along with Google Ads, Supermetrics Could be a great tool for you.

This tool integrates with Google Sheets, Excel, and Data Studio, so you can easily collect all your data in one place and create detailed reports.

5. Scripts (only for advanced users)

If you are a slightly advanced user, then you can use Google Ads. scripts Can also be used. These scripts help you a lot in automation and customization.

Although it is a bit technical, once you understand it, you can manage your work very efficiently. With the help of scripts, you can easily do tasks like budget management, keyword bidding, and performance monitoring.

Which tools are right for you?

Now the question arises among so many tools, which is the right tool for you? The answer depends on what you want and at what level you are working.

If you just want to increase productivity and are managing multiple campaigns, then Google Ads Editor is enough for you. But if you want detailed insights and advanced optimizations, you'll need tools like Optimizer or TrueClicks.

Conclusion

So, friends, these were some of the best Google Management Tools that can make your digital marketing life much easier. Whether you are running a small business or a big agency, with the help of these tools you can improve both your productivity and performance.

If you haven't tried these tools yet, I would strongly recommend that you at least try their free trials. This will let you know which tool is right for you and which can benefit you more.