How to set up Google Local Service Ads? Benefits for business and tips to run ads on a low budget

Google Local Service Ads is a tool that helps your local business reach customers. It is an easy and effective way to promote your business and reach more customers. In this article, we will learn how Google Local Service Ads work, what things to keep in mind to set it up, and how to run effective ads on a low budget.

1. What are Google Local Service Ads?

Google Local Service Ads (LSA) is a feature of Google that gives businesses a chance to promote their local areas. It shows your business's location, name, services, and contact details prominently in Google search results. Whenever a user searches for services related to your business on Google, your business will appear before them, and they can easily get in touch with you.

2. How to set up Google Local Service Ads?

2.1. Fill in business details

To set up Google Local Service Ads, you first need to provide complete details about your business. This includes:

Business Name: Enter the correct name of your business.

Categories: This is the most important as showing your business in the correct category will help attract customers.

Services: Choose at least three services that are the core services of your business.

2.2. Photos and Verification

Add photos of your business so that users can see your business properly. Also, your phone number should be verified.

2.3. Business Preview

Google will then create a preview of your business that will show details like name, category, rating, and location. This preview shows the appearance of your ad.

3. How to Set an Ad Budget?

3.1. Run Ads on a Low Budget

Google gives you the option to choose how much you want to spend to promote your business. You can start with a small budget like ₹10 per day, and gradually increase the budget. The advantage of this is that you can promote your business even with a small budget.

3.2. Estimated Results

Google will also tell you how many page visits you can get per day based on your set budget. For example, if you spend ₹50 per day, you can get about 1500 page visits per month. This can be very beneficial for your business.

4. Payment and Account Setup

Once you have set up the ad, you will have to fill in your account details. Google will advise you to recharge a minimum of ₹15120 so that you can easily run the ad for the next 30 days.

5. Benefits of Advertising

The biggest advantage of Google Local Service Ads is that it promotes your business locally. It also increases your presence on Google Maps, which increases both the recognition and reach of your business. Apart from this, Google gives you a verified mark, which makes your business even more trustworthy.

Conclusion

Google Local Service Ads is an easy and effective way to promote your business. Even on a low budget, you can reach your business to the customers and get good results. If you want to promote your business in digital marketing, then Google Local Service Ads is a great option.

This article is for those businessmen who want to promote their business through digital marketing.