Backlinks: Quality or Quantity – What's More Important for Your SEO?

When it comes to SEO, the name of backlinks comes up. This is a very important part of improving search engine rankings. But the biggest question is: should we focus on the quality of backlinks or the quantity? Today in this article we will discuss this topic in detail. Ways to check backlink quality, how many backlinks are needed, and how to get high-quality backlinks for free – know the answers to all these questions!

1. What are backlinks and why are they important?

Backlinks are links that come to your website from other websites. For example, if any website has added a link to your website on its page, then it is called a backlink. Search engines like Google consider these backlinks as a signal that your website is reliable. The more good and quality backlinks your website gets, the more your ranking will improve.

2. Backlinks: Quality vs Quantity

Quality of Backlinks

Quality means that you are getting a backlink from a website that is reliable and highly ranked. If you get a backlink from a high-ranking site, Google considers it very positive for your website and sees it as an improvement in your search ranking.

For example, if you get a backlink from a news website or government website, it has a great impact on your SEO.

Quantity of Backlinks

Volume means the number of backlinks coming to your website. Sometimes it happens that people take backlinks from any website to increase the number of backlinks, no matter how weak it is. But keep in mind, that a large number of weak backlinks is not beneficial.

3. Backlinks Quality or Quantity – Which is More Important?

If seen in the true sense, quality is more important than quantity in SEO. A few high-quality backlinks are enough to improve the ranking of your website.

• Focus on Quality: 10 good and quality backlinks are more effective than 100 weak backlinks.
• Avoid Weak Backlinks: Weak backlinks can harm your website, Google may consider them as spam and can have a negative impact on your ranking.

4. Backlink Checker: How to Check Your Backlinks?

If you want to know how many backlinks you have or what their sources are, backlink checker tools can help you. These tools tell you which backlinks there are to your website and what is their quality.

Some Popular Backlink Checker Tools:

1. Ahrefs: is a very popular tool that gives information about backlinks and their source.
2. SEMrush: Along with backlinks, it also gives other SEO reports.
3. Moz Link Explorer: This tool gives information about all the backlinks of your website and checks their quality.
4. Google Search Console: This tool available by Google provides backlinks as well as other website performance data.

5. How to check backlink quality?

Now the question is how to check the quality of backlinks. To Backlink Quality Checker, you should pay attention to these points:

• Domain Authority (DA): Backlinks from websites with high domain authority are more effective. You can check the DA of a website using tools like Ahrefs, Moz.
• spam score: If a website has a high spam score, it can be dangerous to get backlinks from it. Therefore always avoid such backlinks.
• type of link: Try to get DoFollow backlinks, because these are more beneficial for SEO.
• Related Content: If the backlink comes from some related content then its benefit is more. For example, if your website is about technology then a backlink from a technology website is more effective.

6. How Many Backlinks Do You Need to Rank?

The number of backlinks may vary depending on your target keyword and market. If your website wants to rank for a very competitive keyword, more backlinks are needed.

• low competition keywords: Even 10-20 good backlinks can be enough to rank you.
• medium competition: 50-100 good backlinks may be required.
• high competition: 100+ backlinks may be required, but make sure all backlinks are of high quality.

7. How to get high-quality backlinks for free? (High-Quality Backlinks Free List)

If you want to get high-quality backlinks without spending any money, then this is possible in some ways:

• Guest Posting: Write guest posts on other websites and add the link to your website.
• Forum and Q&A sites: You can add your website link to Quora, Reddit, and other forums where users can interact.
• Social Media: Include the link to your website on your social media profiles, like LinkedIn, Facebook, and Twitter.
• Directory Submission: On some directory sites you can add your website link like DMOZ, JustDial, etc.
• Influencer and Blogger Outreach: Some influencers and bloggers may share your website link on their sites if your content is valuable to their audience.

8. How many backlinks should a website have? (How Many Backlinks Should a Website Have)

There is no fixed rule as to how many backlinks a website should have. It depends on your competition, market, and SEO goals. However, it is better to have several good backlinks. If you have 100 good backlinks, they are much better than 500 bad backlinks.

9. How to Find Quality Backlinks? 

To get high quality backlinks, you should get backlinks from related and high-DA websites. Below are some tips:

• Analyze Competitors' Backlinks: Analyze your competitors' backlinks with tools like Ahrefs and SEMrush and try to get backlinks from them.
• Write Content-rich Articles: Write content that is useful to people and people will want to link to it.
• Infographics and Video Content: Infographics and video content are more shared and other websites can also add a link to your website by placing them on their pages.
• Guest Posting: Through guest posting you can get backlinks from good and related sites.

Conclusion

Overall, quality backlinks should be given importance. With the help of high quality, related and trustworthy backlinks, your website ranking can improve significantly. Instead of focusing only on numbers for SEO, try to adopt a strategy for your website that builds quality backlinks.