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How to Add Meta Keywords in Blogger?

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How to Add Meta Keywords in Blogger?

Meta keywords are an essential part of SEO, providing search engines with additional information about the content of your website. Although their influence has diminished over time, adding meta keywords can still be beneficial for improving the visibility of your site on search engines. This guide will walk you through the steps to add meta keywords to your Blogger site, enhancing its SEO potential.

Understanding Meta Keywords

Meta keywords are snippets of text that describe the content of a webpage. They are embedded in the HTML of the page and are used by search engines to understand the topics covered. While Google no longer considers meta keywords in its ranking algorithm, other search engines like Bing and Yahoo might still use them. Therefore, adding meta keywords can still play a role in a comprehensive SEO strategy.

Steps to Add Meta Keywords in Blogger

Adding meta keywords in Blogger involves a few straightforward steps. Here’s how you can do it:

Step 1: Enable Search Preferences

Before you can add meta keywords, you need to enable search preferences in your Blogger settings:

  1. Log In to Blogger:
    • Go to Blogger and log in with your Google account credentials.
  2. Navigate to Settings:
    • From the Blogger dashboard, select the blog you want to optimize.
    • Click on Settings in the left-hand menu.
  3. Enable Meta Tags:
    • Scroll down to the Search preferences section.
    • Under the Meta tags section, click Enable search description? and select Yes.
    • Click Save changes.

Step 2: Add Meta Description

  1. Set Up Blog Description:
    • In the Search preferences section, you will now see a field labeled Meta description.
    • Click on Edit next to Meta description and enter a brief description of your blog (up to 150 characters).
    • Click Save changes.

Step 3: Add Meta Keywords to Individual Posts

While Blogger doesn’t provide a direct way to add meta keywords to each post through its interface, you can add them manually by editing the HTML of your posts:

  1. Create or Edit a Post:
    • Go to Posts and select New post to create a new blog post or click on an existing post to edit it.
  2. Switch to HTML View:
    • In the post editor, click on HTML to switch to the HTML view.
  3. Add Meta Keywords:
    • Insert the following code snippet within the <head> section of your post’s HTML:
<meta name="keywords" content="keyword1, keyword2, keyword3">
  • Replace keyword1, keyword2, keyword3 with the relevant keywords for your post. Make sure to separate each keyword with a comma.
  1. Return to Compose View:
    • Once you’ve added the meta keywords, switch back to the Compose view to continue editing your post as usual.
  2. Publish or Update Post:
    • After completing your post, click Publish or Update to save your changes.

Step 4: Verify Your Changes

After adding meta keywords, it’s essential to verify that they have been implemented correctly:

  1. View Page Source:
    • Open your published blog post in a web browser.
    • Right-click on the page and select View Page Source or Inspect Element.
  2. Check for Meta Keywords:
    • In the HTML code, look for the <meta name="keywords"> tag to ensure that your keywords are present and correct.

Best Practices for Using Meta Keywords

  1. Relevance:
    • Ensure that the keywords you use are highly relevant to the content of the post. Irrelevant keywords can negatively affect your SEO.
  2. Avoid Keyword Stuffing:
    • Don’t overuse keywords. Focus on quality and relevance rather than quantity. Overstuffing keywords can lead to penalties from search engines.
  3. Consistent Use:
    • Consistently use meta keywords for all your posts to maintain a coherent SEO strategy across your blog.
  4. Regular Updates:
    • Periodically review and update your meta keywords to reflect changes in your content and SEO strategy.
  5. Combine with Meta Descriptions:
    • Use meta descriptions along with meta keywords to provide a complete overview of your post’s content to search engines.

Conclusion

Adding meta keywords to your Blogger site can enhance your SEO efforts and improve your visibility on search engines that still consider them. By following the steps outlined in this guide, you can easily add meta keywords to both your overall blog and individual posts. Remember to focus on relevance and quality, avoid keyword stuffing, and keep your meta keywords updated. Combining meta keywords with other SEO practices, such as meta descriptions and high-quality content, will help ensure your Blogger site ranks well in search engine results.

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