How to Add Meta Keywords in Blogger?
Meta keywords are an essential part of SEO, providing search engines with additional information about the content of your website. Although their influence has diminished over time, adding meta keywords can still be beneficial for improving the visibility of your site on search engines. This guide will walk you through the steps to add meta keywords to your Blogger site, enhancing its SEO potential.
Understanding Meta Keywords
Meta keywords are snippets of text that describe the content of a webpage. They are embedded in the HTML of the page and are used by search engines to understand the topics covered. While Google no longer considers meta keywords in its ranking algorithm, other search engines like Bing and Yahoo might still use them. Therefore, adding meta keywords can still play a role in a comprehensive SEO strategy.
Steps to Add Meta Keywords in Blogger
Adding meta keywords in Blogger involves a few straightforward steps. Here?s how you can do it:
Step 1: Enable Search Preferences
Before you can add meta keywords, you need to enable search preferences in your Blogger settings:
- Log In to Blogger:
- Go to Blogger and log in with your Google account credentials.
- Navigate to Settings:
- From the Blogger dashboard, select the blog you want to optimize.
- Click on
Settingsin the left-hand menu.
- Enable Meta Tags:
- Scroll down to the
Search preferencessection. - Under the
Meta tagssection, clickEnable search description?and selectYes. - Click
Save changes.
- Scroll down to the
Step 2: Add Meta Description
- Set Up Blog Description:
- In the
Search preferencessection, you will now see a field labeledMeta description. - Click on
Editnext toMeta descriptionand enter a brief description of your blog (up to 150 characters). - Click
Save changes.
- In the
Step 3: Add Meta Keywords to Individual Posts
While Blogger doesn?t provide a direct way to add meta keywords to each post through its interface, you can add them manually by editing the HTML of your posts:
- Create or Edit a Post:
- Go to
Postsand selectNew postto create a new blog post or click on an existing post to edit it.
- Go to
- Switch to HTML View:
- In the post editor, click on
HTMLto switch to the HTML view.
- In the post editor, click on
- Add Meta Keywords:
- Insert the following code snippet within the
<head>section of your post?s HTML:
- Insert the following code snippet within the
<meta name="keywords" content="keyword1, keyword2, keyword3">
- Replace
keyword1, keyword2, keyword3with the relevant keywords for your post. Make sure to separate each keyword with a comma.
- Return to Compose View:
- Once you?ve added the meta keywords, switch back to the
Composeview to continue editing your post as usual.
- Once you?ve added the meta keywords, switch back to the
- Publish or Update Post:
- After completing your post, click
PublishorUpdateto save your changes.
- After completing your post, click
Step 4: Verify Your Changes
After adding meta keywords, it?s essential to verify that they have been implemented correctly:
- View Page Source:
- Open your published blog post in a web browser.
- Right-click on the page and select
View Page SourceorInspect Element.
- Check for Meta Keywords:
- In the HTML code, look for the
<meta name="keywords">tag to ensure that your keywords are present and correct.
- In the HTML code, look for the
Best Practices for Using Meta Keywords
- Relevance:
- Ensure that the keywords you use are highly relevant to the content of the post. Irrelevant keywords can negatively affect your SEO.
- Avoid Keyword Stuffing:
- Don?t overuse keywords. Focus on quality and relevance rather than quantity. Overstuffing keywords can lead to penalties from search engines.
- Consistent Use:
- Consistently use meta keywords for all your posts to maintain a coherent SEO strategy across your blog.
- Regular Updates:
- Periodically review and update your meta keywords to reflect changes in your content and SEO strategy.
- Combine with Meta Descriptions:
- Use meta descriptions along with meta keywords to provide a complete overview of your post?s content to search engines.
Conclusion
Adding meta keywords to your Blogger site can enhance your SEO efforts and improve your visibility on search engines that still consider them. By following the steps outlined in this guide, you can easily add meta keywords to both your overall blog and individual posts. Remember to focus on relevance and quality, avoid keyword stuffing, and keep your meta keywords updated. Combining meta keywords with other SEO practices, such as meta descriptions and high-quality content, will help ensure your Blogger site ranks well in search engine results.
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