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Meta keywords are an essential part of SEO, providing search engines with additional information about the content of your website. Although their influence has diminished over time, adding meta keywords can still be beneficial for improving the visibility of your site on search engines. This guide will walk you through the steps to add meta keywords to your Blogger site, enhancing its SEO potential.
Meta keywords are snippets of text that describe the content of a webpage. They are embedded in the HTML of the page and are used by search engines to understand the topics covered. While Google no longer considers meta keywords in its ranking algorithm, other search engines like Bing and Yahoo might still use them. Therefore, adding meta keywords can still play a role in a comprehensive SEO strategy.
Adding meta keywords in Blogger involves a few straightforward steps. Here?s how you can do it:
Before you can add meta keywords, you need to enable search preferences in your Blogger settings:
Settings in the left-hand menu.Search preferences section.Meta tags section, click Enable search description? and select Yes.Save changes.Search preferences section, you will now see a field labeled Meta description.Edit next to Meta description and enter a brief description of your blog (up to 150 characters).Save changes.While Blogger doesn?t provide a direct way to add meta keywords to each post through its interface, you can add them manually by editing the HTML of your posts:
Posts and select New post to create a new blog post or click on an existing post to edit it.HTML to switch to the HTML view.<head> section of your post?s HTML:<meta name="keywords" content="keyword1, keyword2, keyword3">
keyword1, keyword2, keyword3 with the relevant keywords for your post. Make sure to separate each keyword with a comma.Compose view to continue editing your post as usual.Publish or Update to save your changes.After adding meta keywords, it?s essential to verify that they have been implemented correctly:
View Page Source or Inspect Element.<meta name="keywords"> tag to ensure that your keywords are present and correct.Adding meta keywords to your Blogger site can enhance your SEO efforts and improve your visibility on search engines that still consider them. By following the steps outlined in this guide, you can easily add meta keywords to both your overall blog and individual posts. Remember to focus on relevance and quality, avoid keyword stuffing, and keep your meta keywords updated. Combining meta keywords with other SEO practices, such as meta descriptions and high-quality content, will help ensure your Blogger site ranks well in search engine results.