Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Analytics & Reporting
List 5 key metrics that should be tracked to assess the effectiveness of Top-of-Funnel (TOFU) social media content (e.g., Reach, Impressions, Saved Posts, Profile Visits).
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
Define the 5 most critical Social Media KPIs that should be reported to an executive audience. KPIs must include a blend of Reach, Engagement, and Conversion (e.g., Impressions, Engagement Rate, Referral Traffic).
Explain the two common formulas for calculating Engagement Rate (e.g., based on Reach vs. Follower Count). Specify why using the 'Engagement divided by Reach' formula provides a more accurate assessment of content quality.
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
List 5 key metrics that should be tracked to assess the effectiveness of Top-of-Funnel (TOFU) social media content (e.g., Reach, Impressions, Saved Posts, Profile Visits).
List 4 key metrics that should be tracked to assess the performance and efficiency of Social Media as a Customer Service Channel. Metrics must include response speed and issue resolution.
List 5 essential metrics that should be tracked to assess the performance of a short-form video (e.g., TikTok/Reel). Metrics must include a blend of completion rate, reach, and engagement (e.g., Average Watch Time, Completion Rate).
Outline the 5 essential sections of a Social Media Campaign Post-Mortem Report. Sections must include: Campaign Goals vs. Actual Results, Budget/Spend Efficiency, and Lessons Learned/Action Items.
Explain why reporting on Follower Growth Rate is a more valuable KPI than simply reporting on the total number of followers. Define a specific metric (e.g., 5% growth month-over-month) as a target.
Develop a clear method for identifying the Top 5 Best Performing Content Pieces from the past month. The method must rank content based on a weighted score combining Engagement Rate, Impressions, and Referral Traffic.
Design a single-screen Weekly Social Media Performance Dashboard. Specify the 5 essential metrics to display, their preferred visualization (e.g., trend line, single number), and the mandatory action item section.
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