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Analytics & Reporting
Explain the two common formulas for calculating Engagement Rate (e.g., based on Reach vs. Follower Count). Specify why using the 'Engagement divided by Reach' formula provides a more accurate assessment of content quality.
List 5 key metrics that should be tracked to assess the effectiveness of Top-of-Funnel (TOFU) social media content (e.g., Reach, Impressions, Saved Posts, Profile Visits).
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
List 5 key metrics that should be tracked to assess the effectiveness of Top-of-Funnel (TOFU) social media content (e.g., Reach, Impressions, Saved Posts, Profile Visits).
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
List 5 key metrics that should be tracked to assess the effectiveness of Top-of-Funnel (TOFU) social media content (e.g., Reach, Impressions, Saved Posts, Profile Visits).
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
List 4 key metrics that should be tracked to assess the performance and efficiency of Social Media as a Customer Service Channel. Metrics must include response speed and issue resolution.
List 5 essential metrics that should be tracked to assess the performance of a short-form video (e.g., TikTok/Reel). Metrics must include a blend of completion rate, reach, and engagement (e.g., Average Watch Time, Completion Rate).
Explain the concept of the K-Factor (Virality Coefficient) in social media. List 3 specific product features or social actions that directly contribute to increasing a social media platform's K-Factor.
Explain why reporting on Audience Demographic Data (age, location, gender) is crucial. Specify how this data informs ad targeting and content style adjustments.
Define the 5 most critical Social Media KPIs that should be reported to an executive audience. KPIs must include a blend of Reach, Engagement, and Conversion (e.g., Impressions, Engagement Rate, Referral Traffic).
Define Share of Voice (SOV). Outline the process for calculating SOV based on brand mentions across social media. Explain why a low SOV is a critical indicator of falling behind competitors in market awareness.
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