Unlock PHP Magic: How to Take Input from User in PHP Easily
9 Aug 2025
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Digital Advertising & Channels
List 3 specific, actionable steps a marketer can take to directly improve the Quality Score of a Google Search Ad. Steps must focus on the relationship between the keyword, the ad copy, and the landing page.
Outline a strategy for tracking conversions across multiple marketing channels (e.g., Google Ads, Facebook, Organic). Define the single event (e.g., 'Form Submit', 'Purchase') that should be used as the Primary Conversion Goal for all channels.
Outline the objective, target audience, and primary message for a Paid Awareness Campaign (TOFU) on a social media platform. The campaign's primary metric must be Impressions or Video Views, not clicks.
Develop a policy for excluding audiences from paid campaigns. The policy must mandate excluding all current Paying Customers and all users who have recently Converted (e.g., submitted a form) to avoid wasted ad spend.
Draft the copy and visual concept for a Mobile-First Ad for a social media app. The design must prioritize large, readable text, high-contrast colors, and a single, thumb-accessible CTA button.
Explain the formula for calculating Effective Cost Per Click (eCPC). Provide a numerical example showing how a 100 ad spend with 200 clicks and 10 conversions translates into a specific eCPC.
Outline a simple Cross-Channel Marketing Campaign using 3 channels: Email, Facebook Retargeting, and Google Search Ads. Define the unique message and sequencing required for each channel to maintain message consistency.
Explain the concept of Ad Frequency and its impact on cost/effectiveness. Propose an optimal frequency cap (e.g., max 3/day) for a standard display retargeting campaign to prevent Ad Fatigue.
Draft a headline and body copy for an ad selling a local service (e.g., plumbing). The ad must be highly effective for a geo-targeted campaign, using specific Local References (e.g., city name, landmark) to increase relevance.
Explain the concept of a Lookalike Audience (e.g., on Facebook/Google). Outline the optimal Source Audience (e.g., website visitors, email list) that should be uploaded to generate the highest-quality lookalike audience for acquisition.
Draft the copy and visual concept for a Facebook Carousel Ad that showcases 3 different features of a project management tool. Each carousel card must feature a distinct benefit and a consistent CTA.
Draft the three best Headlines and two best Description Lines for a Google Search Ad targeting the transactional keyword: 'buy cheap winter tires online.' Headlines must include price appeal and a strong CTA.
Draft a script (max 6 seconds) for a YouTube Bumper Ad promoting a food delivery app. The script must be high-energy, visually driven, and contain only 3 words of voiceover/text to convey urgency and convenience.
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