Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Digital Advertising & Channels
Propose a campaign budget split (percentages) across the marketing funnel for a product with a 90-day sales cycle. Allocate budget across Awareness (TOFU), Consideration (MOFU), and Conversion (BOFU). Justify the largest allocation.
Draft the body copy and headline for a Retargeting Ad aimed at users who visited the product page but did not add to the cart. The copy must use the Loss Aversion principle by offering a time-limited free shipping code.
List 3 specific, actionable steps a marketer can take to directly improve the Quality Score of a Google Search Ad. Steps must focus on the relationship between the keyword, the ad copy, and the landing page.
Draft a headline and body copy for an ad selling a local service (e.g., plumbing). The ad must be highly effective for a geo-targeted campaign, using specific Local References (e.g., city name, landmark) to increase relevance.
Explain the concept of Ad-to-Landing Page Congruence (Quality Score). Provide 3 specific elements (e.g., headline, visual, CTA) that must be identical or highly relevant between a Google Ad and its destination landing page.
Define the detailed Target Audience parameters for a Facebook Ad promoting a sustainable clothing brand. Parameters must include: Age Range, Interests (3 specific ones), Location (e.g., major cities), and a key Behavioral Trait.
Generate a list of 10 essential Negative Keywords for a PPC campaign advertising 'Enterprise HR Software.' The list must filter out users looking for free, student, or consumer-level products.
Draft a script (max 6 seconds) for a YouTube Bumper Ad promoting a food delivery app. The script must be high-energy, visually driven, and contain only 3 words of voiceover/text to convey urgency and convenience.
Draft the copy and visual concept for a Mobile-First Ad for a social media app. The design must prioritize large, readable text, high-contrast colors, and a single, thumb-accessible CTA button.
Outline the objective, target audience, and primary message for a Paid Awareness Campaign (TOFU) on a social media platform. The campaign's primary metric must be Impressions or Video Views, not clicks.
Draft the three best Headlines and two best Description Lines for a Google Search Ad targeting the transactional keyword: 'buy cheap winter tires online.' Headlines must include price appeal and a strong CTA.
Draft the headline and primary description for an ad promoting a free webinar. The copy must focus exclusively on the value delivered by the webinar (e.g., skills learned, problems solved) and not on the product being sold.
Outline a strategy for tracking conversions across multiple marketing channels (e.g., Google Ads, Facebook, Organic). Define the single event (e.g., 'Form Submit', 'Purchase') that should be used as the Primary Conversion Goal for all channels.
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