Google Denies Gemini Ads Launch in 2026: What Marketers Need to Know
9 Dec 2025
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Metrics & Analysis
Explain the significance of Net Revenue Retention (NRR) being above 100% for a growth-stage SaaS company. List the three revenue sources (New, Expansion, Contraction, Churn) that NRR accounts for, and define the one that separates NRR from Gross Revenue Retention (GRR).
For a B2C language learning app, define a clear North Star Metric (NSM). Explain why this metric is superior to simple 'Monthly Active Users' and detail the two key contributing metrics (inputs) that directly drive the NSM's growth.
Explain the formula for calculating Customer Acquisition Cost (CAC). Propose 3 specific, actionable marketing or sales strategy changes (e.g., improving conversion rate, optimizing channel spend) designed to actively reduce the CAC within the next quarter.
Outline a simple method for forecasting MRR for the next 3 months. The method must account for: 1. Starting MRR, 2. Churn Rate (expansion/contraction), 3. New Customer MRR (forecasted acquisition). Write out the final calculation formula.
Design a single-screen dashboard for a Product Manager. Specify the 5 most critical Product KPIs (e.g., Feature Adoption, Time-to-Value) that must be displayed to assess the success and health of the product in real-time.
Explain the concept of Expansion Revenue (Net Upgrades). List 4 distinct, measurable activities (e.g., upsell of features, price increase, cross-sell) that contribute to expansion revenue and should be tracked by the sales team.
Explain the purpose of Cohort Analysis for SaaS metrics. Describe how to set up a monthly cohort to track the Retention Rate of customers over a 12-month period, identifying when the largest percentage of churn typically occurs.
Develop a simple Lead Scoring Model for a sales-assisted SaaS. Assign point values (0-10) to 5 different user activities (e.g., website visit, demo sign-up, feature usage) and define the minimum score (MQL) required before the lead is passed to a Sales Development Rep (SDR).
List 4 key components that typically make up the Cost of Goods Sold (CoGS) for a cloud-hosted SaaS product (e.g., AWS/GCP fees). Explain why accurately tracking CoGS is critical for determining a sustainable gross margin.
Design a single-screen dashboard for a Marketing Manager. Specify the 5 most critical Marketing KPIs (e.g., MQLs, CAC, Website Conversion Rate) that must be displayed to assess channel performance and marketing efficiency in real-time.
Based on a list of churn reasons (e.g., Cost, Missing Feature, Switched to Competitor), propose a Mitigation Strategy (Product, Pricing, or CS action) for the two most common reasons cited by canceling customers.
Explain the concept of the K-Factor (Viral Coefficient). List 3 specific product features (e.g., referral program, multi-user accounts) that directly contribute to increasing the K-Factor for a team-based SaaS tool.
Define Time to Value (TTV) for a complex analytics platform. Outline the steps to measure TTV (from sign-up to first successful report generation) and explain why a high TTV leads to higher initial churn.
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