Unlock PHP Magic: How to Take Input from User in PHP Easily
9 Aug 2025
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Metrics & Analysis
Design a single-screen dashboard for a Marketing Manager. Specify the 5 most critical Marketing KPIs (e.g., MQLs, CAC, Website Conversion Rate) that must be displayed to assess channel performance and marketing efficiency in real-time.
Based on a list of churn reasons (e.g., Cost, Missing Feature, Switched to Competitor), propose a Mitigation Strategy (Product, Pricing, or CS action) for the two most common reasons cited by canceling customers.
Define Sales Cycle Length for your Enterprise plan. Outline a simple analysis to identify the longest and shortest stages of the sales cycle, and propose one specific action for the sales team to reduce the cycle length by 10%.
Explain the simple formula for calculating Customer Lifetime Value (LTV) (using Average Revenue per User and Churn Rate). Identify two distinct, product-led growth (PLG) initiatives that directly and positively influence the LTV.
Develop a simple model to forecast potential Logo Churn for the next quarter. The model must segment current customers into three tiers: Healthy, At-Risk (Yellow Health Score), and High-Risk (Red Health Score), providing a predicted churn percentage for each tier.
Explain the concept and significance of the SaaS Quick Ratio (New + Expansion MRR / Contraction + Churn MRR). Define what a ratio above 4.0 suggests about the health and sustainability of the company's growth model.
Outline a clear policy for Marketing Attribution of new sign-ups. Specify the difference between First-Touch and Last-Touch attribution, and define the single, primary attribution model the marketing team will use for calculating CAC.
Design a Churn Reduction Dashboard. Specify the 5 critical, real-time metrics (e.g., churn rate, active at-risk customers, dunning success rate) that the Customer Success team must monitor daily to proactively combat churn.
Define Time to Value (TTV) for a complex analytics platform. Outline the steps to measure TTV (from sign-up to first successful report generation) and explain why a high TTV leads to higher initial churn.
Explain the concept of the K-Factor (Viral Coefficient). List 3 specific product features (e.g., referral program, multi-user accounts) that directly contribute to increasing the K-Factor for a team-based SaaS tool.
For a B2C language learning app, define a clear North Star Metric (NSM). Explain why this metric is superior to simple 'Monthly Active Users' and detail the two key contributing metrics (inputs) that directly drive the NSM's growth.
List 4 key components that typically make up the Cost of Goods Sold (CoGS) for a cloud-hosted SaaS product (e.g., AWS/GCP fees). Explain why accurately tracking CoGS is critical for determining a sustainable gross margin.
Develop a simple Lead Scoring Model for a sales-assisted SaaS. Assign point values (0-10) to 5 different user activities (e.g., website visit, demo sign-up, feature usage) and define the minimum score (MQL) required before the lead is passed to a Sales Development Rep (SDR).
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