Google Small Business Event and India SMB Summit 2024: New announcements

4 October 2024 held in Delhi on Google Small Business Event made several important announcements for small and medium businesses (SMBs). Along with this, organized in Gurugram India SMB Summit 2024 also highlighted new features aimed at empowering SMBs digitally. In this article, we will understand in detail the main announcements made in both events.

1. QR Code-Based Business Listing

The first major announcement of the event was a QR code-based Google My Business (GMB) Listing.

• With the help of this feature, traders can QR code of GMB profile Can generate.
• Customers can directly scan this QR code to access their Business Profile, where they can leave a review, call, or save the address.
• It's a useful tool, especially for businesses that want to strengthen their offline presence.

This feature should have been available for a long time, but it has only now been formally introduced. People who used this form during the event could instantly get their QR code. If this feature is not available to you immediately, it will be launched soon.

2. Update to product-focused listings

The second big announcement is for those traders who online products Sell. Google Now GMB listing But it is going to launch features to improve product display and promotion.

• This facility will prove to be extremely useful for restaurants and e-commerce stores.
• Other than this, social media profiles The feature to connect is now gradually going live for all Indian businesses as well.

Although Google April 2023 This feature was introduced in 2017, now it is being rolled out in batches in the Indian market. This is a great opportunity for merchants, as they can now sell their listings through social media offers They will also be able to promote.

3. New app for Performance Max campaign

The next announcement at the event was a new app about which especially Indian SMBs Is designed for. This app helps small and medium businesses Performance Max Campaigns Will provide convenience to run.

• Through Performance Max Campaigns, merchants can online marketing Can be managed in a better way.
• However, Google warns that running these campaigns without experience could harm businesses. Therefore, it would be advisable to get help from experts to handle these.

4. Customer Engagement Feature for GMB Reviews

There was another important announcement at the event GMB Review A new feature to promote.

• When a customer makes a payment on GMB, it is processed by Google Review reminder Will be sent.
• This feature can help merchants get 2-3 additional reviews every day, which will improve their online presence and rankings.

With this, small and medium businesses can have More positive reviews on GMB profiles Will get an opportunity to achieve this, which will increase their credibility in the long run.

5. Signs of partnership with Swiggy and other platforms

Google to strengthen its SMB ecosystem Swiggy And Easy Diner Also indicated plans to collaborate with platforms like. Although these platforms will not be acquired, Google will equity Exploring the possibilities of achieving.

• This partnership can be beneficial for businesses that the Food and Restaurant Sector is Working in.
• Through this, SMB's POS Systems And there will be a facility to use Google's web portal on laptops also.

Conclusion

Google Small Business Event and India SMB Summit 2024 have opened up many new possibilities for small and medium businesses. It is clear from these announcements that Google is supporting Indian SMBs. Digital Marketing and Customer Engagement Wants to provide new means of.

If you are a small or medium businessman, get ready for these updates. For your business, GMB Profile updating, and Performance Max Campaign Using it properly can take your business to new heights.