8 Smart Tips For Optimal Targeting Of Your Product

How to get the best targeting for your products: using psychology the right way

Understand your product

Hey friends, you want to launch a new product in the market, like beautiful kurtis or stylish shirts. So first of all it is important to understand which audience you are targeting Meta ads or Google ads etc. Now this may sound very basic, but many people take this step lightly.

If your product is for the young generation, like kurtas for college-going girls, then targeting should also be done accordingly. At the same time, if your product is a bit premium, say office wear shirts for professionals aged 30 to 40, then targeting will also be different.

For example: If you have made jeans or shirts your product instead of a kurta, the same logic will work. Suppose, the price range of your jeans is affordable, then you can target it to a group that follows trends but is also budget conscious.

Location Targeting

Once you understand your audience, the next step is their location. If your product sells more in North India, you should target your location accordingly. This will make your marketing more effective.

On Facebook, you can choose the location option and make your target area more specific, like a city, state, or entire country. Suppose, your jeans or shirts are sold more in metro cities like Delhi, and Mumbai, then it would be wise to run ads by focusing on those cities.

Age Group Targeting

Age group targeting according to the product is also very important. For example, if you are selling affordable Kurtis, then people in the age group of 18-30 years will be your audience. Whereas, if you are selling formal shirts, then target professionals above 25.

This type of age group targeting helps your ads reach the right people and strengthens your customer base. Also, if you notice that different people within the same age group may have different interests.

Interest Based Targeting

Now coming to interest targeting. Suppose you are targeting people who are fond of fashion, like people who watch trending serials or follow any fashion influencer on social media. You can also target those who are interested in traditional fashion, like Anarkali kurtis or wedding dresses.

If you are selling premium shirts, you can target an audience that follows brands like Manyavar as they are attracted to high-end fashion. This will help your ads reach the right audience and increase the potential of your product.

Division into Customer Groups

While targeting, you have to create different customer groups. For example, when targeting a product like kurta or jeans, you can divide it into several interest groups:

• People who like traditional wear
• People who like casual wear
• People loyal to brands

Each group needs to be targeted in different ways so that you can track which groups are getting the highest response.

Targeting based on Price Point

The price point of the product also has a big impact on your targeting. If your kurtis or shirts are priced high, you will have to target a premium audience. For example, if your price range is between Rs 5000-10000, then target people who are interested in high value goods.

At the same time, if the price of the product is low, then keep some flexibility in targeting so that a wide audience can be covered. With this, more and more people will be able to see your ads and your brand identity will also be created.

Demographic Targeting

Demographic targeting is also a great way to target specific customer segments. For example, if your audience is women, you can increase results by targeting only female customers.

This type of targeting helps deliver your product to the people who relate to it the most. And yes, if your product depends on customer location then definitely use this option.

Behavior Targeting

Behavior based targeting means targeting customers keeping in mind their online behavior. This is useful when your customers are visiting specific websites or mobile apps, or searching for a specific category of products.

Suppose, your kurtis or shirts are for customers who are fond of a brand, then collecting data about their behavior will be helpful in reaching your ad to the right audience.

Exclusion Targeting

In addition to the targeting techniques we've seen so far, you can also use exclusion targeting. For example, if the price point of your products is high, you can exclude groups who are interested in budget-friendly products.

Even by excluding those who are interested in low-budget products, you can advertise your products to the right customer group.

Testing and Analysis

Now you might be thinking that targeting is done, now sales will start happening. But in reality, you should check the performance of your ads from time to time. Test which customer group works best.

This will not only give you a better understanding of your customer base but will also make your marketing campaigns more effective. So give yourself some time, brainstorm, and then make your strategy.

Conclusion

This entire process will help you understand how to do proper targeting and how to make your product known in the market. If you continuously work on your targeting, then believe me, your audience's interest in your product will increase and so will the value of your brand.