Meet Ellen Griffin: OMD's New Global Brand President

Ellen Griffin Appointed Global Brand President of OMD: A Strategic Step Forward in Media Leadership

Omnicom Media, a vital component of Omnicom, recently named Ellen Griffin as the new Global Brand President of OMD, the prominent media agency network. This significant move underscores the firm's commitment to placing proficient leaders at the helm of its global agencies. Griffin's appointment comes on the heels of Bradley Rogers' designation as CEO of OMD USA, marking a broader restructuring of leadership to enhance client-focused operations worldwide. In her new position, Griffin will spearhead OMD's global strategy, capabilities, and service solutions, ensuring that teams across various markets possess the necessary tools, talent, and technology to drive growth for clients, the agency, and its workforce. Notably, Griffin succeeds George Manas, who will transition to Omnicom as the Chief Growth and Solutions Officer.

Florian Adamski, CEO of Omnicom Media, praised George Manas, acknowledging his exceptional stewardship of the OMD brand in the recent years. Under his leadership, OMD has solidified its position as the world's top-performing media agency, with RECMA recognizing it as the industry leader in its latest Diagnostic Report. During Manas' tenure, OMD garnered numerous global accolades, including being consecutively awarded Media Network of the Year at Cannes Lions in 2024 and 2025.

Griffin brings substantial leadership experience to her new role, with nearly a decade of significant contributions within OMD. Starting as the Global Innovation Director in 2018, she later assumed the position of Global Chief Client Solutions Officer, playing a pivotal role in devising customized client solutions driven by the Omni Intelligence Platform, leading to over $2.5 billion in net new business wins. Additionally, as the agency's inaugural Global Chief Operating Officer, she spearheaded the development of future-centric operating models across its international client portfolio.

Florian Adamski, CEO of Omnicom Media, emphasized Griffin's extensive marketing transformation expertise. Her work with renowned brands such as Clorox, McDonald’s, and PepsiCo underscores her capability to leverage Omnicom Media's strengths in data, commerce, identity, and talent to drive growth for clients globally.

Griffin's appointment comes at a crucial juncture characterized by rapid transformations in the marketing landscape, fueled by the evolution of platforms, the proliferation of commerce channels, and the growing influence of AI in shaping consumer interactions. Ellen Griffin, Global Brand President at OMD, shared her viewpoint, emphasizing the need for partners who can adeptly navigate current and emerging challenges by integrating insights, platforms, data, and media strategy to enable clients to anticipate changes, unlock growth prospects, and make informed decisions swiftly.

Ellen Griffin assumes her new responsibilities with immediate effect, poised to lead OMD in an era where agility, innovation, and strategic foresight are paramount for success in the dynamic realm of marketing and media.