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Brand Voice & Storytelling
Develop a clear Product Naming Policy for internal use. The policy must prohibit two types of names (e.g., hyper-technical acronyms, names that sound like competitors) and mandate a check for domain/app store availability.
Write a bold, future-oriented Vision Statement (max 2 sentences) for a robotics company. The statement must project the company's ultimate ideal state in the world and what role they will play in achieving it.
Write a short paragraph explaining the complex function of a Load Balancer to a non-technical audience. The explanation must use a simple, relatable analogy (e.g., a restaurant maître d') to clarify the purpose.
Draft a short, unexpected Customer Delight Message (e.g., a bonus in a thank you email) that is not a discount. The message should use a light, friendly tone and offer something truly valuable and surprising.
Write a short section for a financial advisory service whose Brand Archetype is 'The Caregiver.' The copy must emphasize safety, stability, and the brand's commitment to protecting the client's future.
Write a short, actionable Internal Values Statement for a startup (max 5 values). Values must focus on integrity, customer obsession, and experimentation.
Write an 'About Us' section for a tech startup whose Brand Archetype is 'The Hero.' The copy must focus on courage, mastery, and the company's commitment to overcoming industry giants for the benefit of the customer.
Write a compelling Vision Statement (max 2 sentences) that emphasizes the company's commitment to Social Impact (e.g., environmental sustainability) alongside business success.
Draft a short, energetic internal memo (e.g., for Slack) announcing the successful completion of a major project. The memo must use a highly motivational tone, thank the team, and celebrate the impact on the customer.
Write a concise Value Proposition Statement (max 1 sentence) for an email management tool. The statement must clearly define the target user (e.g., remote teams) and the single biggest benefit (e.g., achieve Inbox Zero daily).
Define a concise Brand Tone Guide for a new travel agency. The tone must be Adventure-focused but Trustworthy. Provide 3 examples of how to phrase a simple policy update using this tone.
Propose a Naming Strategy for a suite of 3 related software tools. Strategy 1: Functional (e.g., based on activity). Strategy 2: Abstract/Conceptual (e.g., creative wordplay). Justify the strategy that provides the most scalability.
Generate 5 headlines for a company's 'Careers/Culture' Page. Headlines should appeal to potential employees by highlighting team environment, flexibility, and impact (e.g., 'Don't Just Work, Build').
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