Microsoft Ads Asset-Level Disapprovals: What Marketers Must Know
2 Dec 2025
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Persuasion Frameworks & Psychology
Apply the PAS (Problem, Agitate, Solve) framework to write a social media post promoting a tax preparation service. The Problem must be the complexity of tax law, the Agitation must focus on the fear of audits/penalties, and the Solution must be your service.
Draft a piece of copy for a free trial user, using the Endowment Effect. The copy must encourage the user to visualize the product as already theirs by using possessive language (e.g., 'Your projects,' 'Your saved time') to increase retention.
Write a headline and supporting copy that uses the persuasive Rule of Three. The copy must list three distinct, powerful benefits (e.g., faster, cheaper, safer) in sequence to make the offer sound complete and memorable.
Explain the concept of Cognitive Fluency (ease of processing information). Apply this to a simple web page by listing 3 specific, non-content design or formatting choices that enhance readability and perceived truthfulness.
Draft 3 short pieces of copy (e.g., banner text) designed to drive immediate sales for a software product. Copy 1: Time Scarcity (e.g., deal ends soon). Copy 2: Quantity Scarcity (e.g., only 5 spots left). Copy 3: Incentive Urgency (e.g., free bonus if you buy now).
Describe how to use Priming in a sales funnel. Specify the content (e.g., a blog post on security risks) that should be shown to a user before they land on the product page selling a security software solution.
Write a piece of copy introducing a new, costly software feature. The copy must use the Justification Principle by giving the user a specific reason why the feature is being introduced (e.g., 'We added this because customers told us they need...') before stating the price.
Draft the copy for a landing page that uses a Price Anchor. Show the true price of the product and then show the 'real' cost of not solving the problem (e.g., cost of manual labor, missed opportunities) to create massive value contrast.
Write a headline and supporting copy that leverages the Bandwagon Effect. The copy must explicitly state a high volume of current users (e.g., 'Join 50,000 businesses') and imply that the reader is falling behind by not joining.
Write the body copy for an email that delivers a free, high-value asset (e.g., template, e-book). The copy must subtly apply the Reciprocity principle by framing the free gift as a genuine act of help, followed by a soft, no-pressure CTA for a demo.
Write a piece of copy for a premium subscription service using the Loss Aversion principle. The copy must focus entirely on what the user will lose or miss out on (e.g., competitive edge, cost savings) if they do not sign up today.
Rewrite the vague headline: 'We Offer Fast Service' to be highly specific and credible. The new headline must include a specific, quantifiable metric (e.g., 99.99% uptime) and a time frame (e.g., within 24 hours).
Using the AIDA (Attention, Interest, Desire, Action) framework, write a short sales pitch (max 4 sentences) for a new noise-canceling headphone. The Attention line must use a strong statistic, and the Desire line must focus on an emotional benefit (e.g., peace and focus).
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