Wipro Consumer Care Partners with Wavemaker for Media Strategy

Wipro Consumer Care & Lighting Enhances Media Strategy with Wavemaker Partnership

Wipro Consumer Care & Lighting, a prominent FMCG company, has taken a significant step in optimizing its media strategy by teaming up with Wavemaker, a WPP Media brand. This collaboration encompasses a wide range of media activities, encompassing strategy development, investments, and engagement across various traditional and digital platforms. The decision to consolidate all media responsibilities under one umbrella aims to establish a more unified and consistent approach to planning and execution.

This strategic move is rooted in aligning data, technology, and creativity to unlock deeper consumer insights, facilitate quick decision-making, and drive better business outcomes for Wipro Consumer Care's diverse portfolio. In a rapidly evolving digital landscape of 2026, this partnership reflects the company's commitment to enhancing consumer engagement while simultaneously enhancing efficiency and scalability through a holistic, data-driven media approach.

Insights from Key Figures at Wipro Consumer Care

• Neeraj Khatri, Chief Executive, India and SAARC Business, Wipro Consumer Care: Emphasized the significance of an integrated and agile media approach to scale the company's portfolio, strengthen consumer connections, and adapt to changing consumer behaviors effectively.
• S Prasanna Rai, Senior Vice President - Marketing, Wipro Consumer Care: Highlighted the importance of consistent brand representation across diverse consumer touchpoints and underlined the role of the partnership with WPP Media in achieving this cohesion.
• Prasanth Kumar, CEO South Asia WPP Media: Expressed enthusiasm about Wipro Consumer Care joining hands with WPP Media and praised the commitment and dedication of the Wipro team in delivering impactful outcomes.
• Shekhar Banerjee, President, Client Solutions, WPP Media South Asia: Welcomed the collaboration with Wipro Consumer Care, lauding the company's market presence and expressing optimism about leveraging data, content, and commerce to drive growth in the dynamically changing market environment.

The sentiments expressed by these key executives underscore the vision behind the partnership—an amalgamation of expertise, experience, and innovation aimed at creating lasting value and driving growth in a competitive market landscape. By synergizing their strengths, Wipro Consumer Care and Wavemaker are poised to unlock new growth opportunities and develop impactful campaigns that resonate with both consumers and markets alike.