Vanesa Joins Derma-Care: Kareena Kapoor Khan's Pro+ Roll-on Campaign

The Evolution of Personal Care: Vanesa Pro+ Derma-care Range

Vanesa, a renowned women's fragrance and body care brand, has recently unveiled its latest TVC campaign featuring the iconic Kareena Kapoor Khan. This launch marks a significant milestone as Vanesa ventures into the derma-care category with its innovative Vanesa Pro+ underarm roll-on range. This strategic move showcases Vanesa's commitment to catering to evolving consumer preferences that emphasize skin health alongside the traditional focus on freshness.

A Holistic Approach to Personal Care

• The new Vanesa Pro+ range is formulated with a cutting-edge Derma Action Formula. This unique blend incorporates AHA and BHA actives along with skin-nourishing ingredients to provide effective odour control, long-lasting freshness, and promote even-toned skin with regular use.
• Embracing a consumer-centric approach, the campaign featuring Kareena Kapoor Khan places underarm care in a relatable, everyday context. It underscores a shift in consumer mindset where personal care is viewed as an extension of comfort, confidence, and self-expression rather than a mere functional routine.
• The narrative of the campaign revolves around everyday moments, positioning the Pro+ roll-on range as an integral part of one's daily grooming regimen.

The Pro+ roll-on range by Vanesa is designed for daily use, offering up to 48 hours of odour protection. Dermatologically tested for all skin types, the formulation is free from alcohol, aluminium, parabens, phthalates, SLS, and triclosan, embodying a clean and skin-conscious approach to personal care. The product line is available in two variants—4% AHA BHA Pearl and 6% AHA BHA Fresh—to cater to diverse skin needs.

Saurabh Gupta, the Managing Director and Chairman of HSPL, expressed his thoughts on the launch, stating, “When we delved into underarm care, we recognized its significance as a daily aspect of personal grooming that often remains in the background. This perspective prompted us to approach the category innovatively, not merely as an extension but as a meaningful addition to our portfolio. Pro+ encapsulates this vision, shaping our journey into the future of personal care, driven by our core belief of Love Yourself, Love Vanesa.”

This campaign not only leverages Kareena Kapoor Khan's enduring association with the brand but also expands the narrative into a new category centered on derma-led care. Vanesa Pro+ is presently available for purchase on the brand's website and popular e-commerce platforms, with plans to venture into quick commerce channels in the near future. This launch underscores Vanesa's strategic commitment to fortify its position in the expanding personal care and skincare-led hygiene segment, driven by a commitment to innovation and meeting evolving consumer expectations.

Watch the campaign video here.