"Valvoline Champions Fans & Mechanics in FIFA World Cup 2026 Campaign"

Valvoline Global Operations Launches Global Campaign for FIFA World Cup 2026

Valvoline Global Operations has recently introduced its global campaign for the highly anticipated FIFA World Cup 2026. The campaign aims to celebrate the dedicated journeys of football fans as they travel to experience the exhilarating spectacle of the world's biggest sporting event. Moreover, it shines a spotlight on the crucial role of mechanics in ensuring these journeys remain smooth and trouble-free.

The campaign, titled The Original Engine Oil. For the Driven., not only recognizes the emotional and physical dedication of football fans who traverse cities and countries to support their teams but also pays tribute to Valvoline's impressive legacy of over 160 years in empowering mobility. This positioning highlights Valvoline as a pivotal facilitator of every mile covered, whether it's a cross-country road trip or a short drive to catch a match with friends.

Central to the campaign is Valvoline's inaugural FIFA World Cup-themed advertising film, crafted in Chile by We Are Laugh. This creative piece seamlessly weaves together storytelling with brand heritage, capturing the essence of anticipation, preparation, and connection that define the fan experience.

Michael Kirtman, Chief Brand Officer at Valvoline Global, remarked: "Being The Original Engine Oil signifies our enduring presence in fans' journeys. The FIFA World Cup™ serves as the perfect platform to honor this connection as fans worldwide embark on various modes of transportation—be it cars, buses, trucks, or motorcycles—to cheer for their national teams.

He further stated, "This advertising campaign celebrates the devoted fans who go the extra mile for the love of the game, alongside the skilled hands that rely on Valvoline to ensure every journey is seamless. We take pride in the fact that our products and campaign not only champion the individuals who embark on these journeys but also those who contribute to making them possible."

The campaign has initiated its launch in India and is scheduled to expand globally in May, encompassing key markets such as the United States, China, Australia, Canada, Thailand, and Saudi Arabia. To amplify its reach, the campaign will employ a diverse media mix, spanning television, digital out-of-home displays, radio, social media platforms, and experiential engagements.