Unveiling Xylys' Swiss Precision & Contemporary Design Campaign

Xylys Unveils Mariana Limited Edition: A Fusion of Swiss Precision and Contemporary Design

Xylys, the renowned premium watch brand under Titan Company Limited, has launched its latest campaign featuring Abhishek Sharma. This campaign embodies a unique blend of Swiss precision, contemporary design, and a bold, self-directed approach to timekeeping. The narrative unfolds in a stylized urban landscape, where Sharma explores an immersive underwater world that seamlessly merges the familiar with the unexpected.

The campaign portrays a mindset characterized by instinct, intention, ambition, discipline, and personal style expressed with clarity and confidence. At the heart of this captivating campaign is the Mariana Limited Edition – Coral Reef Green, a Swiss automatic diver’s watch that epitomizes Xylys' forward-thinking design philosophy and technical sophistication.

The Mariana Limited Edition

• Limited to just 200 pieces worldwide
• 44mm tin bronze case
• Powered by the Swiss Sellita SW200-1 automatic movement with a 41-hour power reserve
• Coral Reef Green dial with Superluminova indices
• Sapphire glass with multi-layer anti-reflective coating
• Water-resistant up to 20 ATM
• Comes with a brown European calf leather strap and a green rubber strap

Xylys' dedication to precision-led, contemporary watchmaking is evident in the meticulous craftsmanship of the Mariana timepiece. The collection also includes Blue and Brown dial variants, reflecting the brand’s commitment to a design-forward aesthetic throughout its portfolio.

Kalpana Rangamani, Chief Sales and Marketing Officer of Titan’s Premium Watches, highlighted, “Xylys embodies a unique perspective where Swiss precision converges with bold design. This campaign vividly articulates that philosophy through a compelling visual narrative that embodies clarity, ambition, and self-assurance.”

In the words of Abhishek Sharma, the campaign ambassador, “Performance, to me, is a delicate balance of instinct, consistency, and control. Xylys resonates with me due to its meticulous attention to detail, precision, and seamless alignment with my personal style.”

By launching this campaign, Xylys reinforces its position in the premium watch segment by seamlessly blending global design sensibilities with technical precision, catering to the evolving tastes of modern, fashion-forward consumers.

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