Unveiling Tradition: Vummidi Bangaru Jewellers' Akshaya Tritiya Campaign

Vummidi Bangaru Jewellers Launches 'Auspicious Akshaya Tritiya' Campaign

Chennai: Vummidi Bangaru Jewellers (VBJ) is excited to announce its latest campaign, 'Auspicious Akshaya Tritiya,' in preparation for the upcoming celebration on April 19, 2026. This festive campaign, scheduled from April 11 to April 30, is tailored to provide customers with an exceptional shopping experience, showcasing a diverse selection of gold, platinum, diamond, and gemstone jewellery collections specifically curated for this auspicious occasion.

The campaign features exciting offers, including up to 25% off on making charges for selected gold, diamond, ruby, and platinum jewellery pieces. Additionally, customers can enjoy a 20% discount on silverware and a 10% discount on silver jewellery. For those interested in solitaire purchases, discounts ranging from 3% to 5% are available, along with the benefit of 0% value addition on 22K gold coins.

Amarendran Vummidi expressed his delight regarding the campaign, emphasizing the significance of Akshaya Tritiya as a time symbolizing prosperity, new beginnings, and enduring traditions. He highlighted the growing preference for jewellery that seamlessly blends heritage with contemporary elegance, a trend that is reflected in the collections offered by VBJ.

Jithendra Vummidi further added that Akshaya Tritiya holds special meaning for VBJ, especially as the brand commemorates 125 years of legacy. This milestone is deeply rooted in craftsmanship, integrity, and timeless design, showcasing the brand's commitment to providing customers with a personalized and memorable shopping experience.

As a fifth-generation family-run brand, VBJ also underscored its historic connection with the Sengol, a sacred symbol reflecting India's democratic heritage. Recently rediscovered by the VBJ team after years of research, the Sengol has been reinstated in India's Parliament, highlighting the brand's profound cultural legacy.

Blending Tradition with Contemporary Design

With the 'Auspicious Akshaya Tritiya' campaign, Vummidi Bangaru Jewellers continues to merge traditional values with modern design aesthetics, reinforcing its reputation for craftsmanship and innovation. By offering customers meaningful and memorable festive experiences, VBJ aims to create lasting memories while honoring age-old traditions.

• Up to 25% off on making charges for select gold, diamond, ruby, and platinum jewellery
• 20% discount on silverware and 10% off on silver jewellery
• 3% to 5% discounts on solitaire purchases
• 0% value addition on 22K gold coins

This campaign not only showcases VBJ's commitment to quality and customer satisfaction but also highlights its dedication to preserving cultural heritage through jewellery that resonates with contemporary tastes. As customers prepare to celebrate Akshaya Tritiya, Vummidi Bangaru Jewellers invites them to explore their exclusive collections and take part in this joyous occasion surrounded by elegance and tradition.