Unplug Together: Sunfeast Marie Light's #MarieLightMode with Jyothika

Sunfeast Marie Light Campaign: Strengthening Relationships Through #MarieLightMode

Sunfeast Marie Light, the renowned biscuit brand under ITC Ltd, has recently launched an innovative campaign named #MarieLightMode. This campaign seeks to encourage couples to disconnect from digital distractions and embrace genuine everyday moments, fostering deeper connections in their relationships. The initiative stems from a study conducted in Chennai, revealing a concerning trend where over half of the respondents confessed to prioritizing screen time over quality time with their partners, indicating a prevalent emotional gap in modern relationships.

With #MarieLightMode, Sunfeast Marie Light urges couples to set aside their devices and rediscover the joy of spending time together over a cup of tea and Marie Light biscuits. The campaign features a heartwarming film starring actress Jyothika and Senthil, depicting a contemporary couple who realize the diminishing personal bond amidst escalating digital interactions. A simple act of switching off their phones during tea time transforms the moment into a meaningful opportunity for authentic conversations and laughter, underscoring the brand's belief that small, light moments play a significant role in fortifying relationships.

Encouraging Meaningful Connections

• The campaign, spearheaded by Sunfeast Marie Light, aims to promote the value of mindful breaks from screens to rediscover the delight of quality time spent together.
• Suraj Kathuria, the VP and Head of Marketing - Biscuits, Foods Division at ITC Ltd, emphasized the importance of these light moments in the fabric of strong relationships.
• Through #MarieLightMode, the brand advocates for meaningful interactions that can profoundly impact the intimacy shared between partners.

Individuals can engage with the campaign by scanning a QR code on Sunfeast Marie Light packs to participate in an interactive couple's quiz, designed to test partners' knowledge of each other. Additionally, participants have the chance to win an exclusive couple's trip to Switzerland, encouraging shared experiences and quality time together.

Jyothika, reflecting on the campaign, shared, "In the journey of marriage, it is often the daily moments of lightness that uphold a relationship. In Tamil households, sharing a cup of tea embodies one such cherished moment. #MarieLightMode serves as a gentle reminder to pause, disconnect from distractions, and engage in meaningful conversations, resonating deeply with many."

The campaign's film is currently being broadcasted on television and digital platforms in Tamil Nadu, complemented by in-store activations and social media initiatives bearing the hashtag #MarieLightMode. Through this multifaceted approach, Sunfeast Marie Light aims to reinforce its commitment to nurturing genuine connections in everyday life.

To immerse yourself in the heartwarming campaign film, click here.