"Unlocking Growth: ICONIQA Hotels & Resorts Chooses Experience Commerce for Social Media"

Experience Commerce Secures Social Media Mandate for ICONIQA Hotels & Resorts

Experience Commerce, a leading full-service digital marketing agency, and part of the Cheil SWA Group, have successfully secured the social media mandate for ICONIQA Hotels & Resorts after an extensive multi-agency pitch. This partnership is set for a one-year tenure and signifies a significant addition to the agency’s expanding portfolio in the premium hospitality segment.

ICONIQA Hotels & Resorts, positioned as India’s premier upscale lifestyle hotel within the Royal Orchid Hotels, boasts a 5-star deluxe property conveniently located near Mumbai International Airport (T2). The brand’s unique offering combines contemporary design elements with technology-driven experiences, tailored to meet the needs of modern and discerning travelers, and is proudly affiliated with the Regenta Rewards loyalty program.

Under this new mandate, Experience Commerce will take charge of managing ICONIQA’s social media presence across various key platforms such as Facebook, Instagram, LinkedIn, and YouTube. Their responsibilities will include strategic planning, content-driven storytelling, crafting digital-first campaigns, and conducting lifestyle-oriented property shoots – all aimed at enriching brand visibility and boosting engagement levels.

The agency's primary focus will revolve around crafting a cohesive and platform-specific digital narrative that mirrors ICONIQA’s premium positioning, design-centric sensibilities, and service-centric ethos. This strategic approach aims to enhance audience engagement, foster brand affinity, and ultimately drive greater visibility for ICONIQA Hotels & Resorts.

Shibani Malhotra, General Manager of ICONIQA Hotels & Resorts, expressed her enthusiasm about the collaboration, stating, “Experience Commerce has showcased a deep comprehension of our brand and the ever-evolving landscape of upscale hospitality. Their ability to translate this understanding into a clear and compelling digital vision is truly commendable. Their diverse experience across various industries and their meticulous storytelling approach make them an ideal partner as we strive to reinforce ICONIQA’s presence and connect with today’s discerning travelers.”

Bhawana Daga, Vice President - Growth at Experience Commerce, also commented on the partnership, saying, “We are thrilled to join forces with ICONIQA Hotels & Resorts during this crucial phase of the brand’s journey. The contemporary and design-focused hospitality approach of ICONIQA presents us with a compelling opportunity to create unique digital narratives that reflect both its upscale positioning and current relevance. This collaboration marks a promising beginning of the year for us and underscores Experience Commerce’s ability to deliver impactful digital strategies for premium brands across diverse sectors.”